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In this video, we will demonstrate how you can use your contacts' engagement data to boost message deliverability performance.


All the steps we mention in the video are listed below.

StepNavigation pathDescription
1Audience > Segmentation > Segmentation Builder
  • Create a new segment called "Engaged_1Month_Walkers" using these criteria:
    • Contact Profile > Group Membership. Select the Group "Master_Email", 
    • Contact Profile > Profile Attribute. Select Activity Preference "Walking".
    • Email Activity > Link Clicked
      • Clicked: Yes
      • Link Type: Any Link
      • Additional criteria: Group
      • Group name: "Master_Email".
      • Number Of Occurrences: Greater than 0.
      • In Timeframe: 
        • Relative Date Range
        • Relative to Run Date: Before Run
        • From: Before, 1 month before run date
  • Save and Publish

For more information, see Segmentierungs-Builder.

2Content > Email > Email Messages
  • Edit the message called "Walking Promotion"
  • Click Prepare Sendout to set the Group to "Master_Email", and then select the Segment created in Step 1: "Engaged_1Month_Walkers".
3Audience > Segmentation > Segmentation Builder
  • Create a new segment called "Inactive_6Months" using these criteria:
    • Contact Profile > Group Membership. Select the Group "Master_Email", 
    • Email Activity > Received
      • Received: Yes
      • Additional criteria: Group
      • Group name: "Master_Email".
      • Check Membership: Yes
      • Number Of Occurrences: Greater than 0.
      • In Timeframe: 
        • Relative Date Range
        • Relative to Run Date: Before Run
        • From: Before, 6 months before run date
    • Email Activity > Link Clicked
      • Clicked: No
  • Save and Publish

For more information, see Segmentierungs-Builder.

4Automations > Whiteboards
  • Create a recurring Whiteboard called "Reactivation Campaign" with the following criteria:
    • Setup > Recurrence Rules: every 3 months
    • Whiteboard Audience
      • Group name: "Master_Email".
      • Segment: "Inactive_6Months"
    • Send Email
      • Email Message: "Reactivation Email"

For more information, see Whiteboards.

5Audience > Segmentation > Segmentation Builder
  • Copy the segment "Inactive_6Months", rename it to "Inactive_12Months" and change the timeframe to:
    • In Timeframe: 
      • Relative Date Range
      • Relative to Run Date: Before Run
      • From: Before, 12 months before run date
  • Save and Publish
6Automations > Whiteboards

Create a recurring Whiteboard called "Remove Inactive" with the following criteria:

  • Setup > Recurrence Rules: every 12 months
  • Whiteboard Audience
    • Group name: "Master_Email".
    • Segment: "Inactive_12Months"
  • Add To / Remove From Group:
    • Membership Change: Remove or Unsubscribe from Group
    • Remove from Group: Specific 
    • Group: "Master_Email"