Lead & Contact Mapping for Salesforce

Mapp Engage core attributes are highlighted in blue.

Salesforce Field

Mapp Engage attribute*

Type

Example

Entity

Default name 

EmailemailCORE
Contact, Lead-
Mobilemobile_numberCORE
Contact, Lead-
First NamefirstnameCORE
Contact, LeadUnknown 
Last NamelastnameCORE
Contact, LeadUnknown 
BirthdatedateofbirthCORE
Contact-
Zip/Postal CodezipcodeCORE
Contact, Lead-

timezone


-

gender


-

SF_typeADDONLead, ContactContact, LeadLead
CompanySF_companyADDON
LeadUnknown 
Lead SourceSF_lead_sourceADDON
Contact, Lead-
Lead StatusSF_lead_statusADDON
Lead-
Lead RatingSF_lead_ratingADDON
Lead-
SalutationSF_salutationADDON
Contact, Lead-
LanguagesSF_languageADDON
Contact-
CountrySF_countryADDON
Contact, Lead-
Salesforce_IDSF_idADDON