Opt-out Methods
Maintaining an accurate and secure database of contacts is essential for effective digital marketing. Our system provides numerous opt-out methods to ensure that you meet customer expectations. You can see below how each method affects the data.
Blacklists
Group Blacklist | System Blacklist | Robinson List | |
|---|---|---|---|
Statistics History | Previous statistics are retained. No new statistics are recorded from this group. | Previous statistics are retained. No new statistics recorded. | Previous statistics are retained. No new statistics recorded. |
Event History in Specific Group | Permanently removed from system No new statistics are recorded for this group. | Permanently removed from system. | Remains in the system. |
Event History in System | Remains in the system. | Permanently removed from system. | Remains in the system. |
Existence in Group | Removed from group and cannot be reimported into this group. | Removed from the system and cannot be reimported. | Remains in the group. Skipped during sendout. |
Existence in System | Remains in the system. | Removed. | Remains in the system. Skipped during sendout. |
Is the action reversible? | Once the contact is removed from the group blacklist, they can resubscribe to the group as a new member. However, previously deleted group data cannot be recovered. | Once the contact is removed from the group blacklist, they can resubscribe to the group as a new member. However, previously deleted group data cannot be recovered. | If the email address, mobile number, or domain is removed from the Robinson list, the system can contact it once more. A Robinson list normally applies to all groups in the system. However, you can turn the list on or off for specific sendout groups. |
Deactivation
Deactivation in Group | System-Wide Deactivation | |
|---|---|---|
Statistics History | Previous statistics are retained. No new statistics are recorded from this group. | Previous statistics retained. No new statistics recorded. |
Event History in Specific Group | Remains in the system. | Remains in the system. |
Event History in System | Remains in the system. | Remains in the system. |
Existence in Group | Remains in the group. Contact is skipped during sendout to the group. | Remains in the system. |
Existence in System | Remains in the system. | Remains in the system. |
Is the action reversible? | The contact can be reactivated from the user interface. | The contact can be reactivated from the user interface. |
Unsubscription
Unsubscribe from a Specific Group | Unsubscribe from All Groups (Automation) | |
|---|---|---|
Statistics History | Previous statistics are retained. No new statistics are recorded from this group. | Previous statistics retained. No new statistics recorded. |
Event History in Specific Group | Remains in the system. | Remains in the system. |
Event History in System | Remains in the system. | Remains in the system. |
Existence in Group | Removed from the group. | Removed from the group. |
Existence in System | Remains in the system. Assigned Bounced status in the specific group. | Remains in the system. Assigned Bounced status in all groups |
Is the action reversible? | The contact can resubscribe or be added to the group. | The contact can resubscribe or be added to the groups. |
Removal and Deletion
Removal from a Specific Group | Removal or Deletion from a System | |
|---|---|---|
Statistics History | Previous statistics are retained. No new statistics are recorded from this group. | Previous statistics retained. No new statistics recorded. |
Event History in Specific Group | Removed from system. | Removed from system. |
Event History in System | Removed from system. | Removed from system. |
Existence in Group | Removed from group. | Removed from system. |
Existence in System | Remains in system. | Removed from system. |
Is the action reversible? | The contact can resubscribe or be added to the group. | The contact can be added to system as a new contact. |
Anonymization
Anonymization | |
|---|---|
Statistics History | Previous statistics are retained. No new statistics recorded. |
Event History in Specific Group | Removed from system. |
Event History in System | Removed from system. |
Existence in Group | Removed from system. |
Existence in System | Removed from system. |
Is the action reversible? | Data can no longer be associated with a specific contact. The conversion is irreversible. |