Use the Mapp Engage Variables in the ​System Links​ category to direct contacts to landing pages related to your Mapp Engage system.

These landing pages offer the following functions:

  • Contacts can view an online (web) version of your email.

  • Contacts can view an online, mobile-optimized version of your email.

  • Contacts can forward your messages via Mapp Engage. When contacts use this link, Mapp Engage can track forwards in the message statistics.

  • Contacts can change their profile data or unsubscribe from the group.

To create the link to the landing page, drag and drop the variable into your email message. The variable has the form of a placeholder that appears within tags, like this: <% ... % >.

During sendout, the placeholder is replaced with the link to the correct landing page.

You can customize the landing pages to your corporate identity. For more information, contact your customer representative.

Tracking for System Links​

System links are not tracked by default. To track system links, enable the ​Track System Links​ option in the group settings, on the ​Tracking & Links​ tab. When you select this check box, Mapp Engage tracks all system links in future sendouts to this group. For more information, see Tracking & Links (tab)​. You can view the tracking data in the statistics, in the ​Link Analysis​ area. For more information, see Link Analysis (tab)​.

Available System Links​

For system links, there are pre-formatted placeholders for both text and HTML messages. These placeholders do not require further changes to function properly. The default text can be freely modified without destroying the link.

Variable

Description

​Profile Edit Link​

Adds a link that takes contacts to a landing page where they can edit their personal profile data. This data is updated in the Mapp Engage system.

Adapt the landing page and the text to the corporate identity of your company.

The ​Profile Edit Link​ does not have any default text or different placeholders for HTML and text messages. If the variable is included in the HTML format of the message, the variable must be inserted within a link tag. You must then modify the link text.

​Read Message Online (HTML or Text)​

Adds a link that contacts can use to access the online version of the message. For more information, see ​Read Online Link / Read Mobile Link​.

To read the message online, contacts need group permission 606 ​Messaging: View Messages Online​.

​Read Message Online (Mobile)​

Adds a link in the form of placeholder to the message which the recipient can use to access the mobile version of the message.

For more information, see Read Online Link / Read Mobile Link​.

​Forward Message​

Adds a link that contacts can use to forward the message to other email addresses. When you include this link in an email, Mapp Engage can track the number of new contacts who you reach with forwarded messages. Mapp Engage cannot track when your contacts forward an email with the forward function of their email client (Gmail, Yahoo).

Each recipient can forward up to 10 different messages within 24 hours.

​Unsubscribe Link​

Adds a link that redirects contacts to a page in Mapp Engage where they can unsubscribe from a group.

Adapt the landing page and the text to the corporate identity of your company.