Navigation Path
- In the Main Navigation, click
.
⇒ The Lookalike Audience window opens.
Purpose
Review lookalike audiences and their basic details.
What can I do in this window?
Add a lookalike audience.
Edit and delete a lookalike audience.
Get insights about the performance of a lookalike audience.
Actions
Action | Description |
|---|
Create Audience | Opens the Add a Lookalike Audience window. |
| Enables you to change the lookalike audience name. Also opens the Edit Lookalike Audience window. |
| Opens the Audience Insights window for the selected lookalike audience. |
| Deletes the selected lookalike audience after a confirmation prompt. |
Change Display Options
Setting | Description |
|---|
| Displays the lookalike audiences that match the search string that was entered. |
up-down arrows | Sorts the list in ascending order by the elements in respective column. |
| Sorts the custom audiences in ascending order by the respective item. |
| Sorts the custom audiences in descending order by the respective item. |
Item | Description |
|---|
Name | Displays the name of the lookalike audience. |
Platform | Displays the platform to which the lookalike audience was exported to extend your audience reach. |
Users | Displays the change in audience size on a per day basis. However, as soon as visitors meet the criteria, the lookalike audience is updated in real time. |
Created | Displays the date the lookalike audience was created. The date corresponds to the first time the lookalike audience was exported to the specified platform. |
Created by | Displays the system user who created the custom audience. |
