Goal​

To export a pixel to JavaScript or a URL that you insert into web pages or creatives to track visitor web traffic.

You have the following options:

  • Export On-Site Pixel​
  • Export Impression Tracker Pixel​
  • Export Click Tracker Pixel​

Prerequisites​

  • Create a pixel.
  • Integrate the external platforms that you want to export your impression trackers or click trackers to.

Export On-Site Pixel​

To include the custom events and custom success events you configured for this pixel, export the pixel as an on-site pixel type.

  1. In the ​Main Navigation​, click .
    ⇒ The ​Data Collection Overview​ window opens.
  2. Click  by the pixel you want to export.
    ⇒ The ​Export​ window opens.
  3. Select the ​On-Site​ option from the ​Pixel Type​ drop-down list.
    ⇒ The ​On-Site​ frame appears with the JavaScript generated for your on-site pixel.
  4. Click the ​Copy Code​ button. The JavaScript is copied to your clipboard.
  5. Paste the JavaScript into every page of your website in a central location, for example, the <head> section.

Export Impression Tracker Pixel​


  1. In the ​Main Navigation​, click .
    ⇒ The ​Data Collection Overview​ window opens.
  2. Click  by the pixel you want to export.
    ⇒ The ​Export​ window opens.
  3. Select the ​Impression​ option from the ​Pixel Type​ drop-down list.
    ⇒ The ​Platform​ field opens.

  4. Select your target platform from the ​Platform​ drop-down list.
    ⇒ The ​Impression Tracker​ frame appears with the JavaScript that is generated for your impression tracker. To view the image that is generated for the impression tracker, click the ​Image​ tab. For certain platforms, a set of fields to specify optional URL parameters also appears.

    • JavaScript can execute code. Use JavaScript when you want to track interactions or fire additional external pixels (piggyback).
    • Image cannot execute code. Use the image option when you cannot use JavaScript in your creative or in cases when JavaScript is disabled, for example, in emails.
  5. If ​Optional URL Parameters​ input fields appear, specify the parameters that you want to add to the code. To remove a parameter, delete the entry in the corresponding field.
    ⇒ The parameter is appended to or removed from the code that appears in the ​Impression Tracker​ frame when you exit the field.
  6. Click the ​Copy Code​ button. The code is copied to your clipboard.
  7. Paste the code into the creative you want to track.

Export Click Tracker Pixel​


  1. In the ​Main Navigation​, click .
    ⇒ The ​Data Collection Overview​ window opens.
  2. Click  by the pixel you want to export.
    ⇒ The ​Export​ window opens.
  3. Select the ​Click​ option from the ​Pixel Type​ drop-down list.
    ⇒ The ​Platform​ field opens.
  4. Select your target platform from the ​Platform​ drop-down list.
    ⇒ The ​Click Tracker​ frame appears with the URL generated for your click tracker. For certain platforms, a set of fields to specify optional URL parameters also appears.
  5. If ​Optional URL Parameters​ input fields appear, specify the parameters that you want to add to the URL. To remove a parameter, delete the entry in the corresponding field.
    ⇒ The parameter is appended to or removed from the URL when you exit the field.
  6. Click the ​Copy Code​ button. The URL is copied to your clipboard.
  7. Paste the URL into the creative you want to track.

Related Topics​

Configure an On-Site Custom Event​
Configure an On-Site Custom Success Event​