Audience Insights > Audience (window)

Navigation Path

In the Main Navigation, click .
⇒ The Custom Audience window opens.
Click by the custom audience you want to review.
⇒ The Audience Insights window opens for that audience.

Get a detailed view of how an audience performed in the past 7 days.

Action	Description
Back	Opens the Custom Audience window.
	Opens the Audience Insights window for a selected audience.

Setting	Description
Male	Select to toggle the display of male constituents of this audience.
Female	Select to toggle the display of female constituents of this audience.
Campaign Performance	Select the check box. In the dialogue box that appears, specify a campaign that targeted this audience. All impression and click trackers must be implemented to use this feature. An overview of daily audience performance for the selected campaign opens. Campaign Name: Name of the campaign in which the audience engaged in as shown. Date: The day for which the performance metrics are listed. Unique Reach: The number of unique users who interacted with the campaign. CTR %: The percentage click-through rate. This reflects the percentage of visitors who clicked from the ad through to the landing page. CPM: Lists the cost per thousand (mille) impressions served, the standard pricing model for online advertising.

Item	Description
Audience Loads & Reach	Shows the audience loads and audience reach per day. Audience load indicates the number of visitors who were added to the audience on a given day. Reach indicates the number of unique visitors who performed as members of this audience for a given day. Reach indicates how many visitors you potentially touched with your impressions.
Audience Totals	Shows the total number of unique users for the lifetime of this audience and for the last seven days.
Audience Overlap	Shows the overlap between the featured audience and another audience. The overlap calculation divides the number of overlapping users by the number of unique users in both audiences. Name: Displays the name of the custom audience or lookalike audience, or the pixel ID. Overlap: Shows on a one-to-one basis the overlap between the audience featured in the window and other audiences and pixels.
Audience Gender	Shows gender differentiation of your audience, when available.