Campaign Performance | Select the check box to view the performance of the lookalike audience in a specific campaign. In the dialogue box that appears, specify a campaign that targeted this audience. (All impression and click trackers must be implemented to use this feature.) An overview of daily audience performance for the selected campaign opens. Campaign Name: Name of the campaign in which the lookalike audience engaged as shown. Date: The day for which the performance metrics are listed. Unique Reach: The number of unique users who interacted with the campaign. CTR %: The percentage click-through rate. This value reflects the percentage of visitors who clicked from the ad through to the landing page. CPM: Lists the cost per thousand (mille) impressions served, the standard pricing model for online advertising.
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