Winter Update 2022
With our Google Ads API you can synchronize all Google Ad campaigns with Mapp Intelligence. Important metrics like cost and clicks will also be automatically imported. This can help you understand the performance of your campaigns in great detail. Predefined metrics can even be used to analyze and compare the CPO and ROI of each channel.
With this major improvement, we now support all Google Ad-types and allow the automatic import of cost data into predefined regular cost metrics.
Mapp uses advanced machine learning to better understand what your contacts are interested in. With the new criterion Topics of Interest, the Segmentation Builder will now help you reach audiences with very specific content based on their engagement with your messages. Learn more...
We've now made it even easier to build your own API queries by allowing you to easily access lists of all objects. Learn More...