Whiteboard is the Mapp Engage tool to automate marketing campaigns. Use the whiteboard canvas to design, validate, and execute your marketing campaigns. Build campaigns step-by-step and take advantage of the intuitive design and added guidance. Whiteboard plans are much more than a series of timed messages. With the new whiteboard feature, you can develop marketing campaigns that respond directly to the behavior of your contacts.

Use the whiteboards to send the right messages, with the right content, at the right time to the right contacts. Build closer, more personal contact relationships that increase your competitive edge.

Examples

Here are some examples of what you can do with a whiteboard:

  • Send event-triggered messages that react immediately to contact activity.

  • Build whiteboard plans around specific dates.

  • Design data-driven marketing campaigns that use Mapp Acquire (DMP) audiences.

  • Re-engage inactive customers with attractive offers.

  • Create multi-channel campaigns that react in real time to web-browsing behavior of Mapp Engage contacts.

  • Track statistics for contacts in the whiteboard.

  • Validate plans before you activate them.

The Whiteboard helps you create a broad range of automated marketing campaigns. In addition, you can automate various other marketing tasks. For example, you can update profile data or manage subscriptions as part of a comprehensive and well-designed plan.

Whiteboard NEW Enhancements​

The Whiteboard NEW feature is an expanded version of our existing automation whiteboard feature. The new product includes the following developments:

  • Detailed recurrence rules that let you create automated campaigns that repeat regularly on a specific date and time.

  • A redesigned interface that makes the plan creation easier and more intuitive.

  • Increased guidance about how to sequence your automations. Mapp Engage now restricts the events, jobs, and filters that you can add after each step. This added guidance helps you sequence steps that work the way you want and avoid errors.

  • New filter components that extend performance and help you create automations quickly.

  • Goal and step statistics to improve your campaigns.

  • Increased support for mobile marketing (SMS and mobile push).

  • Integration with Mapp Acquire (DMP) Audiences.

Mapp Acquire, SMS, and mobile push are additional services that must be set up separately for your system. For more information, contact your customer representative.

Advantages

Create automated marketing plans that respond immediately to the behavior and attributes of your contacts. Since all steps and sendouts are automated, no manual effort from you is required.

Send messages in any Mapp Engage-supported channel (email, SMS, or mobile push).

Use the intuitive interface to plan even complex marketing programs easily.

Real-time validation checks your campaign as you build it. Mapp Engage tells you immediately if there is a problem with the sequence of steps or if a step is missing information.

Create a flexible sequence of steps that guides your contacts along a marketing journey that you define.

Contacts can take different paths through the whiteboard depending on their attribute values, behavior, or preferences. Split paths to create a more personalized journey for each contact.

Use statistics to track and improve your whiteboards.

Design different types of whiteboards to meet your marketing needs:

  • ​Event-based:​ React to the behavior of individual contacts in real time.

  • ​Scheduled:​ Begin tasks that affect an entire group of contacts at a specific date and time.

  • ​Recurring:​ Repeat tasks at specific intervals.

Procedures