What is the Standard Scope of a specific dimension or metric?
This article lists the standard scopes of the single dimensions and figures.
Here you can download the overview as an Excel file.
What's a Standard Scope?
Mapp Intelligence links dimensions and metrics in different ways to user activity. This link is referred to as the standard scope.
Further information can be found in the training chapter Segmentation and Filter Options.
What do I need this information for?
This information is important to interpret data correctly and to effectively create filters and custom metrics. It is, for example, important to answer the following questions:
- What does a metric mean if I combine it with a specific dimension?
- How are dimensions linked in a Pivot table?
- Which scopes are available in which filters?
Standard Scopes of Dimensions
The table below shows the standard scope of each dimension. We distinguish the following types of dimensions:
- Standard Dimension: A dimension that is predefined in Mapp Intelligence.
- Custom Parameters: A dimension for a custom parameter. We distinguish between whether a single value is passed or multiple values are passed.
- Process-related Dimension: For each process, there are the dimensions "Process Steps" and "Exit Process Steps". The name of the dimension starts with the name of the corresponding process.
- Custom Category: There is a dimension for each category that was configured.
Name of the Dimension | Standard Scope | Type |
|---|---|---|
| Ad Media | Actions | Standard Dimension |
| Ad Media Path | Actions | Standard Dimension |
| Ad Media Path (Aggregated) | Actions | Standard Dimension |
| Bounce Pages | Pages | Standard Dimension |
| Brand Search | Pages | Standard Dimension |
| Browser | Visits | Standard Dimension |
| Browser Language | Visits | Standard Dimension |
| Browser Resolution | Visits | Standard Dimension |
| Campaign Type | Actions | Standard Dimension |
| City | Visits | Standard Dimension |
| Cohorts (Daily) | Visits | Standard Dimension |
| Cohorts (Lifespan Days) | Visits | Standard Dimension |
| Cohorts (Lifespan Months) | Visits | Standard Dimension |
| Cohorts (Lifespan Weeks) | Visits | Standard Dimension |
| Cohorts (Monthly) | Visits | Standard Dimension |
| Cohorts (Weekly) | Visits | Standard Dimension |
| Color Depth | Visits | Standard Dimension |
| Connection Speed | Visits | Standard Dimension |
| Cookie | Visits | Standard Dimension |
| Country | Visits | Standard Dimension |
| Days | - | Standard Dimension |
| Depths of Engagement | Visits | Standard Dimension |
| Device Class | Visits | Standard Dimension |
| Devices | Visits | Standard Dimension |
| Devices Producer | Visits | Standard Dimension |
| End device Visitor Ids | Visits | Standard Dimension |
| Entry Page | Pages | Standard Dimension |
| Entry Sources | Visits | Standard Dimension |
| Entry Sources Type | Visits | Standard Dimension |
| Events | Actions | Standard Dimension |
| Exit Page | Pages | Standard Dimension |
| External Search Phrases | Pages | Standard Dimension |
| External Search Words | Pages | Standard Dimension |
| Follower Pages | Pages | Standard Dimension |
| Form Field Values | Actions | Standard Dimension |
| Form Fields | Actions | Standard Dimension |
| Forms | Actions | Standard Dimension |
| Hours | - | Standard Dimension |
| Internal Search Phrases | Pages | Standard Dimension |
| Internal/External Campaign | Pages | Standard Dimension |
| Internet Provider | Visits | Standard Dimension |
| Java | Visits | Standard Dimension |
| Javascript | Visits | Standard Dimension |
| Media | Actions | Standard Dimension |
| Media ads on Landingpages | Pages | Standard Dimension |
| Media Bandwidth (Bit/Second) | Actions | Standard Dimension |
| Media Chapters | Actions | Standard Dimension |
| Media Player Actions | Actions | Standard Dimension |
| Media Player Mute | Actions | Standard Dimension |
| Media Player Volume | Actions | Standard Dimension |
| Media Run Time (Minutes) | Actions | Standard Dimension |
| Minutes | Pages | Standard Dimension |
| Months | - | Standard Dimension |
| New vs. Returning | Visits | Standard Dimension |
| Operating System | Visits | Standard Dimension |
| Order ID | Actions | Standard Dimension |
| Order Time | Actions | Standard Dimension |
| Organization | Visits | Standard Dimension |
| Other Sources | Pages | Standard Dimension |
| Page URL | Pages | Standard Dimension |
| Pages | Pages | Standard Dimension |
| Plugins | Visits | Standard Dimension |
| Preceding Pages | Pages | Standard Dimension |
| Product Added to Cart | Actions | Standard Dimension |
| Product List Position | Actions | Standard Dimension |
| Product Status | Actions | Standard Dimension |
| Products | Actions | Standard Dimension |
| Purchased Products | Direct | Standard Dimension |
| Quarters | - | Standard Dimension |
| Referrer URLs | Pages | Standard Dimension |
| Region | Visits | Standard Dimension |
| Screen Resolution | Visits | Standard Dimension |
| Search Engines | Pages | Standard Dimension |
| Search Phrases (Campaigns) | Actions | Standard Dimension |
| Search Phrases Path | Actions | Standard Dimension |
| Search Phrases Path (Aggregated) | Actions | Standard Dimension |
| Second Follower Pages | Pages | Standard Dimension |
| Second Preceding Pages | Pages | Standard Dimension |
| SEM Keywords | Actions | Standard Dimension |
| Social Media Sources | Pages | Standard Dimension |
| Source | Actions | Standard Dimension |
| Source - Organic vs. Campaign | Pages | Standard Dimension |
| Traffic Source - Organic vs. Campaign | Visits | Standard Dimension |
| Traffic Sources Path | Actions | Standard Dimension |
| Traffic Sources Path (Aggregated) | Actions | Standard Dimension |
| URM - Age | Visits | Standard Dimension |
| URM - City | Visits | Standard Dimension |
| URM - Country | Visits | Standard Dimension |
| URM - Custom Visitor Id | Visits | Standard Dimension |
| URM - Customer Discount Value | Actions | Standard Dimension |
| URM - Customer Macro Status | Visits | Standard Dimension |
| URM - Customer Micro Status | Visits | Standard Dimension |
| URM - Customer Order Value | Actions | Standard Dimension |
| URM - Customer Orders | Actions | Standard Dimension |
| URM - Customer Orders w. Discount | Actions | Standard Dimension |
| URM - Customer Page Impressions | Visits | Standard Dimension |
| URM - Customer Profile Days since First Contact | Visits | Standard Dimension |
| URM - Customer Profile Days since Last Contact | Visits | Standard Dimension |
| URM - Customer Profile Days since Last Order | Visits | Standard Dimension |
| URM - Customer Profile Discount Value | Visits | Standard Dimension |
| URM - Customer Profile Last Micro Customer Journey | Visits | Standard Dimension |
| URM - Customer Profile Makro Status | Visits | Standard Dimension |
| URM - Customer Profile Micro Status | Visits | Standard Dimension |
| URM - Customer Profile Order Value | Visits | Standard Dimension |
| URM - Customer Profile Orders | Visits | Standard Dimension |
| URM - Customer Profile Orders w. Discount | Visits | Standard Dimension |
| URM - Customer Profile Page Impressions | Visits | Standard Dimension |
| URM - Customer Profile RFE Group | Visits | Standard Dimension |
| URM - Customer Profile RFM Group | Visits | Standard Dimension |
| URM - Customer Profile Visits | Visits | Standard Dimension |
| URM - Customer Profile Visits | Visits | Standard Dimension |
| URM – Customer RFE Group | Visits | Standard Dimension |
| URM - Customer RFM Group | Actions | Standard Dimension |
| URM - Days between contacts | Visits | Standard Dimension |
| URM - Days between orders | Actions | Standard Dimension |
| URM - Days since Contact | Visits | Standard Dimension |
| URM - Days since Order | Actions | Standard Dimension |
| URM - E-Mail Opt-in | Visits | Standard Dimension |
| URM - Email Receiver Id | Visits | Standard Dimension |
| URM - Gender | Visits | Standard Dimension |
| URM - Last Visit | Visits | Standard Dimension |
| URM - Last Visit with a Purchase | Visits | Standard Dimension |
| URM - Postal Code | Visits | Standard Dimension |
| URM - Street | Visits | Standard Dimension |
| URM - Visitor Id | Visits | Standard Dimension |
| Viewed Products | Actions | Standard Dimension |
| Visit IDs | Visits | Standard Dimension |
| Visit Time | Visits | Standard Dimension |
| Website Goals | Actions | Standard Dimension |
| Weekdays | - | Standard Dimension |
| Weeks | - | Standard Dimension |
| Years | - | Standard Dimension |
| [Event Parameter; Single Value] | Actions | Custom Parameter |
| [Event Parameter; Several Values] | Direct | Custom Parameter |
| [E-Commerce Parameter; Single Value] | Actions | Custom Parameter |
| [E-Commerce Parameter; Several Values] | Direct | Custom Parameter |
| [Page Parameter; Single Value] | Pages | Custom Parameter |
| [Page Parameter; Several Values] | Direct | Custom Parameter |
| [Session Parameter; Single Value] | Visits | Custom Parameter |
| [Session Parameter; Several Values] | Direct | Custom Parameter |
| [Campaign Parameter; Single Value] | Actions | Custom Parameter |
| [Name of Process] Process Steps | Pages | Process-related Dimension |
| [Name of Process] Exit Process Steps | Pages | Process-related Dimension |
| [Campaign Category] | Actions | Campaign-related Dimension |
| [Content Groups] | Pages | Custom Category |
| [Product Categories] | Direct | Custom Category |
| [Media Categories] | Actions | Custom Category |
| [URM Categories] | Visits | Custom Category |
Figures
The table below shows the standard scope of each metric. To provide a complete list of all figures, the table also includes formulas. We distinguish the following types of metrics and formulas:
- Standard Metric: A predefined metric in Mapp Intelligence.
- Standard Formula: A predefined formula in Mapp Intelligence.
- Custom Parameter: A figure for a custom parameter. The figure consists of the name of the parameter and a list of its values. We distinguish between whether a single value is passed or multiple values are passed.
- Process-related figure: For each process, there exist figures as listed below. The name of the dimension starts with the name of the corresponding process.
- Custom Category: For each category (of the type figure) that was configured, there exist figures as listed below.
| Name of the Figure | Standard Scope | Type |
|---|---|---|
| % of All Visitors | - | Standard Formula |
| % of All Visits | - | Standard Formula |
| Abandoned Product Value | - | Standard Formula |
| Add to Shopping Cart Rate % | - | Standard Formula |
| Avg Play Duration | - | Standard Formula |
| Avg Run Time | - | Standard Formula |
| Avg. Order Value (Month N) | - | Standard Formula |
| Bouncerate % | - | Standard Formula |
| Bounces | Pages | Standard Metric |
| Brand Search % | - | Standard Formula |
| Browsers, Unique | Visits | Standard Metric |
| Campaign Clicks | Actions | Standard Metric |
| Campaign Costs Sales Relation % | - | Standard Formula |
| Campaign Lifecycle Contacts | Actions | Standard Metric |
| Campaign Lifecycle Contacts Avg | - | Standard Formula |
| Campaign Lifecycle Duration (Avg Days) | - | Standard Formula |
| Campaign Lifecycle Duration (Days) | Actions | Standard Metric |
| Campaign Views | Actions | Standard Metric |
| Click Rate % | - | Standard Formula |
| Clicks | Actions | Standard Metric |
| Clicks per Visit | - | Standard Formula |
| Contacts in Customer Journey, Unique | Actions | Standard Metric |
| Conversion Initiator | Actions | Standard Metric |
| Conversion Initiator % | - | Standard Formula |
| Conversion Rate % | - | Standard Formula |
| Conversion Rate % ([Best Depth of Engagement]) | - | Standard Formula |
| Conversion Rate (Month N) % | - | Standard Formula |
| Conversion Rate, Unique | - | Standard Formula |
| Conversion Supporter | Actions | Standard Metric |
| Conversion Supporter % | - | Standard Formula |
| Conversion Transformer | Actions | Standard Metric |
| Conversion Transformer % | - | Standard Formula |
| Conversions | Actions | Standard Metric |
| Conversionvalue | Actions | Standard Metric |
| Conversionvalue Avg | - | Standard Formula |
| Day in Customer Journey Ø | - | Standard Formula |
| Duration (Seconds) | Pages | Standard Metric |
| Engagement (Campaigns) | Actions | Standard Metric |
| Engagement Avg (Campaigns) | - | Standard Formula |
| Entries | Pages | Standard Metric |
| Entry Rate % | - | Standard Formula |
| Exit Rate % | - | Standard Formula |
| Exits | Pages | Standard Metric |
| Form Abandon Rate % | - | Standard Formula |
| Form Field Abandon Rate % | - | Standard Formula |
| Form Field Completion Rate % | - | Standard Formula |
| Form Fields Abandons | Direct | Standard Metric |
| Maximum Run Time % | - | Standard Formula |
| Media Run Time | Actions | Standard Metric |
| Media Views | Actions | Standard Metric |
| Media Views complete | Actions | Standard Metric |
| New Visit Rate % | - | Standard Formula |
| New Visitor Rate % (Campaigns) | - | Standard Formula |
| New Visits | Visits | Standard Metric |
| Order Value | Actions | Standard Metric |
| Order Value Avg | - | Standard Formula |
| Organic Source % | - | Standard Formula |
| Page Duration Avg | - | Standard Formula |
| Page Impr. per Visit | - | Standard Formula |
| Page Impressions | Pages | Standard Metric |
| Page Impressions, Unique | Pages | Standard Metric |
| Play Duration | Actions | Standard Metric |
| Position in Campaign Lifecycle Avg. | - | Standard Formula |
| Position in Customer Journey % | - | Standard Formula |
| Process Step Amount | Pages | Standard Metric |
| Process Step Conversion Rate % | - | Standard Formula |
| Process Step Conversions | Pages | Standard Metric |
| Process Step Exit Rate % | - | Standard Formula |
| Process Step Exits | Pages | Standard Metric |
| Product Conversion Rate | - | Standard Formula |
| Product in List CTR | - | Standard Formula |
| Product List Position | Direct | Standard Metric |
| Product List Position Avg. (products added to cart) | - | Standard Formula |
| Product List Position Avg. (purchased products) | - | Standard Formula |
| Product List Position Avg. (viewed products in list) | - | Standard Formula |
| Product List Position Avg. (viewed products) | - | Standard Formula |
| Products in Basket Avg | - | Standard Formula |
| Qty Abandoned Form Fields | Actions | Standard Metric |
| Qty Abandoned Forms | Pages | Standard Metric |
| Qty Abandoned Products | Direct | Standard Metric |
| Qty Ad Media, Unique | Actions | Standard Metric |
| Qty Brand Search | Pages | Standard Metric |
| Qty Campaign Source | Pages | Standard Metric |
| Qty Campaign Source % | - | Standard Formula |
| Qty External Search Phrases | Pages | Standard Metric |
| Qty External Search Words | Pages | Standard Metric |
| Qty Form Fields Data | Actions | Standard Metric |
| Qty Form Fields Displayed | Direct | Standard Metric |
| Qty Form Started | Actions | Standard Metric |
| Qty Internal Search Phrases | Pages | Standard Metric |
| Qty Last Form Field Cursor | Actions | Standard Metric |
| Qty Media Player Actions | Direct | Standard Metric |
| Qty Media, Unique | Actions | Standard Metric |
| Qty Orders | Actions | Standard Metric |
| Qty Product Added to Cart | Direct | Standard Metric |
| Qty Product List Position | Direct | Standard Metric |
| Qty Product Views | Direct | Standard Metric |
| Qty Products, Unique | Direct | Standard Metric |
| Qty Purchased Products | Direct | Standard Metric |
| Qty Submitted Forms | Pages | Standard Metric |
| Qty Sources | Pages | Standard Metric |
| Rank in Basket | Direct | Standard Metric |
| Rank in Basket Avg | - | Standard Formula |
| Returning Visit Rate % | - | Standard Formula |
| Returning Visitor (Campaigns) | Actions | Standard Metric |
| Returning Visits | Visits | Standard Metric |
| Run Time | Actions | Standard Metric |
| Shopping Cart Abandonment Rate % | - | Standard Formula |
| Submit Rate % | - | Standard Formula |
| Time in Campaign Lifecycle (Days) | Actions | Standard Metric |
| Time prior to Conversion Avg (Impulse Conversion) | - | Standard Formula |
| Turnover Rate % | - | Standard Formula |
| URM - Customer Profile Discount Value | Visits | Standard Metric |
| URM - Customer Profile Discounts % | - | Standard Formula |
| URM - Customer Profile Order Value | Visits | Standard Metric |
| URM - Customer Profile Order Value Avg. | - | Standard Formula |
| URM - Customer Profile Orders | Visits | Standard Metric |
| URM - Customer Profile Orders w. Discount | Visits | Standard Metric |
| URM - Customer Profile Page Impressions | Visits | Standard Metric |
| URM - Customer Profile Visit Frequency Avg. (Days) | - | Standard Formula |
| URM - Customer Profile Visits | Visits | Standard Metric |
| URM - Days between contacts | Visits | Standard Metric |
| URM - Days between contacts Avg. | - | Standard Formula |
| URM - Days between orders | Actions | Standard Metric |
| URM - Days between orders Avg. | - | Standard Formula |
| URM - Days to 1st Order Avg. | - | Standard Formula |
| URM - Predicted Churn Probability % | Visits | Standard Metric |
| URM - Predicted Conversion Probability % | Visits | Standard Metric |
| Value Product Added to Cart | Direct | Standard Metric |
| Value Product Views | Direct | Standard Metric |
| Value Purchased Products | Direct | Standard Metric |
| Visit Duration Avg | - | Standard Formula |
| Visitors | Visits | Standard Metric |
| Visitors (Campaigns) | Actions | Standard Metric |
| Visitors, Daily Unique | Visits | Standard Metric |
| Visitors, Monthly Unique | Visits | Standard Metric |
| Visitors, returning % (Month N) | - | Standard Formula |
| Visitors, Weekly Unique | Visits | Standard Metric |
| Visitors, Yearly Unique | Visits | Standard Metric |
| Visits | Visits | Standard Metric |
| Visits (Mediacode Entry) | Actions | Standard Metric |
| Visits (Mediacode Entry) % | - | Standard Formula |
| Visits Organic | Visits | Standard Metric |
| Visits Organic % | - | Standard Formula |
| Visits per Visitor | - | Standard Formula |
| Visits with Brand Search Phrase | Visits | Standard Metric |
| Visits with Brand Search Phrase % | - | Standard Formula |
| Visits with Search Phrase | Visits | Standard Metric |
| [Qty Event Parameter; Single Value] | Actions | Custom Parameter |
| [Qty Event Parameter; Several Values] | Direct | Custom Parameter |
| [Event Parameter; Single Value] | Actions | Custom Parameter |
| [Event Parameter; Several Values] | Direct | Custom Parameter |
| [Qty E-Commerce Parameter; Single Value] | Actions | Custom Parameter |
| [Qty E-Commerce Parameter; Several Values] | Direct | Custom Parameter |
| [E-Commerce Parameter; Single Value] | Actions | Custom Parameter |
| [E-Commerce Parameter; Several Values] | Direct | Custom Parameter |
| [Qty Page Parameter; Single Value] | Pages | Custom Parameter |
| [Qty Page Parameter; Several Values] | Actions | Custom Parameter |
| [Page Parameter; Single Value] | Pages | Custom Parameter |
| [Page Parameter; Several Values] | Direct | Custom Parameter |
| [Qty Session Parameter; Single Value] | Visits | Custom Parameter |
| [Qty Session Parameter; Several Values] | Pages | Custom Parameter |
| [Session Parameter; Single Value] | Visits | Custom Parameter |
| [Session Parameter; Several Values] | Direct | Custom Parameter |
| [Qty Independent Parameters; Single Value] | - | Custom Parameter |
| [Independent Parameters; Single Value] | - | Custom Parameter |
| [Name of Process] Process Step Amount | Visits | Process-related Figure |
| [Name of Process] Process Step Exits | Visits | Process-related Figure |
| [Name of Process] Process Step Conversion Rate % | - | Process-related Figure |
| [Name of Process] Process Step Exit Rate % | - | Process-related Figure |
| [Qty Content Groups] | Pages | Custom Category |
| [Content Groups] | Pages | Custom Category |
| [Qty Product Categories] | Direct | Custom Category |
| [Product Categories] | Direct | Custom Category |
| [Time Categories] | - | Custom Category |
| [Qty URM Categories] | Visits | Custom Category |
| [URM Categories] | Visits | Custom Category |
| [Qty Media Categories] | Actions | Custom Category |
| [Media Categories] | Actions | Custom Category |
Download
Mapp Intelligence Default Scopes (english).xlsx