The Webtrekk Android SDK is used to integrate the Webtrekk tracking system into your Android apps. Collect meaningful data about how your apps are used, track how your users interact with your app, how they view specific pages, and custom events. Based on the tracking data from apps different indicators can be measured, which are are already known from the web analytics, such as page impressions, events, screen size, operating system, e-commerce tracking, etc. Especially page impression data or events, and also the number of conversion in the e-commerce tracking are beneficial to draw conclusions for your business optimization.

Concerning the handling, we have focused on the following points: Developers should be able to set up the system quickly and intuitively. Overall, we have reduced the complexity to the optimal level required to ensure flexibility and scalability with high performance.