Selects contacts based on their activity on your websites.


  1. You have a Mapp Acquire account set up.
  2. You have data collection pixels set up on your websites.

For more information, see Data Collection.

Web Activity Criteria

Acquire Custom Event

This criterion allows you to select contacts based on whether they triggered a specific event when using your website, or not. Mapp Acquire provides a wide range of conditions that allow you to create those custom events.

Acquire PixelAllows you to select the pixel from the drop-down list or search and select the required pixel.
OccurredDefines whether the event related to the selected pixel was triggered by the contact, or not.



These options let you define more parameters to complete the selection.
‚ÄčIn TimeframeSee Date Picker in Mapp Engage