Shows the amount of different visitors per month.

It is often used in analyses, that don't show a development over time (e.g. campaigns).


A visitor accesses the website on 3 different days within one week. He is counted only once (e.g. in the campaign analysis).

In case a visitors accesses the website on 2 days in 2 weeks he is counted twice (once per week).

Visitors are identified either based on the cookie and/or a submitted customer ID.

  • Don't use this metric in time analyses, that show a smaller time interval than "Weeks" (e.g. "Days", "Hours"...). In this case the calculation is done automatically per used time interval.
  • If you use the metric in a week analysis (dimension "Weeks") double countings can occur. All users, whose visit lasted from Sunday to Monday (in case of alternative configuration of the start of the week Saturday to Sunday) are counted again, when another visit is made within the week. In this case, use the metric "Visitors".