Dynamic filtering enables you to control quickly and in a target-oriented way in which product recommendations are shown. The following examples aim to illustrate the functionality.

Imagine the following setting: Suppose you have an online shop that offers shoes. You want to show recommendations on product detail pages for products that were bought most often within the last three months.

In a real setting, rules are often more complex than this one; however, our rule helps us to keep our example easy and comprehensible.

  • Example 1: Show only products for the same gender.


    If a user views a pair of men's shoes, only those men's shoes are shown that were bought most often within the last three months.

  •  Example 2: Show only products for the same gender and of the same brand.

    If a user views a pair of men's shoes from Adidas, only those men's shoes are shown that were bought most often within the last three months and were made by Adidas.

  • Example 3: Show only products for the same gender, but from other categories.

    If a user views a pair of men's sports shoes, only those men's shoes are shown that were bought most often within the last three months and that are not sports shoes.

Please note that the filters that were used in the example (e.g., "MA product gender") shows product categories that can be named individually.

Hint: Rules are created and provided by Mapp individually for each customer according to the customers' requirements.