Shows a unique visitor ID, that is generated by the "End device Visitor Ids" (cookie ID) and/or the "URM - Custom Visitor Id" (customer ID).
Use this dimension for a preferably unique analysis of specific visitors.
- Visitors without login (customer ID)
"URM - Visitor Id" equals "End device Visitor Ids".
- Visitors with unique login (customer ID)
If only one "URM - Custom Visitor Id" (customer ID) was tracked for an "End device Visitor Ids" (cookie ID), the "URM - Visitor Id" equals the "End device Visitor Ids".
- Visitors with multiple logins (customer ID)
If multiple "URM - Custom Visitor Id" (customer IDs) were tracked for an "End device Visitor Ids" (cookie ID), the "URM - Visitor Id" that was tracked first equals the "End device Visitor Ids". For all other "URM - Visitor Id" a new ID is generated by Mapp Intelligence. These IDs start with a "3".
User Centric Tracking (1): An introduction