URM - Predicted Next Order Value
Shows the predicted order value for the next order of a customer in case the customer buys something.
Note that the value is independent of the Predicted Conversion Probability. A customer may have a high predicted next order value, though the probability that he actually buys may be low - and vice versa.
URM - Predicted Conversion Probability %
URM - Predicted Churn Probablity %
URM - Predicted Customer Lifetime Value