URM - Email Receiver Id

This is a unique ID of the newsletter receiver and serves as a link between Mapp Intelligence and Mapp Engage.

• This dimension is a URM category and not interesting for analysis.

• If implemented correctly, the receiver ID is automatically added to the newsletter link and read on the landing page of Mapp Intelligence.

• Based on this link, segments can be created in Mapp Intelligence and used in Mapp Engage for targeting contacts. Learn more in this article.