This unique ID of the newsletter receiver serves as a link between Mapp Intelligence and Mapp Engage.

  • This dimension is a User category and not interesting for analysis.

  • If implemented correctly, the receiver ID is automatically added to the newsletter link and read on the landing page of Mapp Intelligence.

  • Based on this link, segments can be created in Mapp Intelligence and used in Mapp Engage for targeting contacts. Learn more in this article.