Shows the accumulated discount values, that a visitor got granted since his first contact up until his last visit.
| Calculation example |
|---|
A user made 2 orders: - Order 1 in January: Order value 100 Euros (including 5 Euros discount).
- Order 2 in February: Order value 200 Euros (including 10 Euros discount).
The Customer Profile Discount Value is 15 Euros. |
Note that the use of this metric over time is usually not useful, as there is no time reference.
The discount value has to be submitted to Mapp Intelligence via a separate parameter.
Training chapter Extended user-centric analyses