URM - Customer Profile Discount Value
Shows the accumulated discount values, that a visitor got granted since his first contact up until his last visit.
A user made 2 orders:
The Customer Profile Discount Value is 15 Euros.
Note that the use of this metric over time is usually not useful, as there is no time reference.
The discount value has to be submitted to Mapp Intelligence via a separate parameter.
Training chapter Extended user-centric analyses