URM - Customer Orders w. Discount

Shows the accumulated number of orders with a discount, that a visitor made since his first contact up until the specific date.

Calculation example

A visitor made 2 orders.

• Order 1 in January: Order value 100 Euros (including 5 Euros discount).
• Order 2 in February: Order value 200 Euros (without discount).

The value for URM - Customer Orders w. Discount is 1.

The information about the discount has to be submitted to Mapp Intelligence via a separate parameter.

Additional Information

Training chapter Extended user-centric analyses