URM - Customer Orders w. Discount
Shows the accumulated number of orders with a discount, that a visitor made since his first contact up until the specific date.
A visitor made 2 orders.
- Order 1 in January: Order value 100 Euros (including 5 Euros discount).
- Order 2 in February: Order value 200 Euros (without discount).
The value for URM - Customer Orders w. Discount is 1.
The information about the discount has to be submitted to Mapp Intelligence via a separate parameter.
Training chapter Extended user-centric analyses