With this metric it is possible to evaluate campaigns in reference to their long-term value. For example, it could be, that a campaign generated only few conversions on the short-term, but nevertheless attracted valuable customers. Shows the order value of new visitors, that was generated by a campaign.

All order value generated in the lifetime is assigned to the campaign tracked first.

MetricURM - Customer Profile Order Value

New vs. Returning = New


Campaign Type = Click