This Job allows you to perform A/B testing on your scheduled and recurring Whiteboards.

Available only for time-based Whiteboards.

Due to a current limitation, the filter Email Reaction does not work for split messages.

Configuration

Setting

Description

​Date​

These parameters set the date and time when the sendout is triggered.

Time
Time Zone
Message Type

Choose between Prepared and Draft messages.

​Channel​

For Email, this option shows​ the Email ​channel by default and is inactive for editing.

Sendout TimeChoose between Immediately and The Best Sendout Time.
Add Test Message

Allows you to add more test messages to the job. 

  • By default, two test messages are set with 10% of the total audience each.
  • You can add more messages by pressing the ​Add Test Message​ button.
  • You can also change the percentage of the total audience reach for each of your messages.
DistributionDisplays graphically how your test messages are distributed.
Audience GroupDisplays the Audience Group that was selected as the entry selected in the start job of the Whiteboard.
Test Messages

In this section, you can select your test messages. It is possible to use both prepared and draft messages for testing.

  • By default, two test messages are set with 10% of the total audience each.
  • You can add more messages by pressing the ​Add Test Message​ button.
  • You can also change the percentage of the total audience reach for each of your messages.

​Main Message Sendout​

Select the success criterion for your message.

Choose between three message selection criteria:

  • Opening rate,
  • Click rate, or
  • Unsubscription rate
Sendout delaySet the delay after the test sendout is done and your best-performing message is sent. You can set the delay in minutes, hours, days, or weeks.

​Description​

Optionally, add a description to your A/B test.

Related Topics

Test Multiple Email Message Variants (A/B Test)