documentation Documentation Engage Online help Audience Segmentation Builder Use Cases Current: Segments Based on Transactional Activity Segments Based on Transactional Activity The activity of your contacts in your online store (purchased products, abandoned cart details, or wishlists) is a very valuable source of information for marketers. Create Segments For an Upsell or Reactivation Campaign Identify Contacts Who Abandoned Their Carts Target Audiences with Relevant Products Target Predicted Returning Buyers ×