In addition to raw Related Data, transactions are also processed at the contact level. Such aggregated transactions are available in the Intelligence section of the Segmentation Builder and are split into two segmentation sets:

  • Purchase insights, and

  • Engagement insights.


Condition

Value

Additional 

Transaction status 
  • Not a buyer
  • First-time buyer
  • Second-time buyer
  • Repeat Purchaser 
  • Churning
  • Churned

Loyalty status
  • High loyalty 
  • Medium loyalty
  • Low loyalty

Value status 
  • Low value
  • Medium Value
  • High value

Total revenue
  • Number (value)
  • Equals
  • Does not equal
  • Is greater then
  • Is greater than or equal to
  • Is less than 
  • Is less than or equal to
  • Is empty 
  • Is not empty
Total transactions
  • Number (value)
  • Equals
  • Does not equal
  • Is greater then
  • Is greater than or equal to
  • Is less than 
  • Is less than or equal to
  • Is empty 
  • Is not empty
Avg. order value
  • Number (value)
  • Equals
  • Does not equal
  • Is greater then
  • Is greater than or equal to
  • Is less than 
  • Is less than or equal to
  • Is empty 
  • Is not empty
Avg. discount rate
  • Number (value)
  • Equals
  • Does not equal
  • Is greater then
  • Is greater than or equal to
  • Is less than 
  • Is less than or equal to
  • Is empty 
  • Is not empty
Transaction frequency 
  • Number (value)
  • Equals
  • Does not equal
  • Is greater then
  • Is greater than or equal to
  • Is less than 
  • Is less than or equal to
  • Is empty 
  • Is not empty
Most popular category 
  • Number (value)
  • Equals
  • Does not equal
  • Contains 
  • Does not contain
  • Starts with
  • Ends with
  • Is empty 
  • Is not empty
Most popular brand
  • Number (value)
  • Equals
  • Does not equal
  • Contains 
  • Does not contain
  • Starts with
  • Ends with
  • Is empty 
  • Is not empty
Most popular variant 
  • Number (value)
  • Equals
  • Does not equal
  • Contains 
  • Does not contain
  • Starts with
  • Ends with
  • Is empty 
  • Is not empty
Most popular purchase source
  • Number (value)
  • Equals
  • Does not equal
  • Contains 
  • Does not contain
  • Starts with
  • Ends with
  • Is empty 
  • Is not empty
Spend (revenue in time frame)
  • Number (value)
  • Equals
  • Does not equal
  • Is greater then
  • Is greater than or equal to
  • Is less than 
  • Is less than or equal to
  • Is empty 
  • Is not empty

Per

  • Week
  • Month
  • Year 
  • Custom
% of returned purchases 
  • Number (value)
  • Equals
  • Does not equal
  • Is greater then
  • Is greater than or equal to
  • Is less than 
  • Is less than or equal to
  • Is empty 
  • Is not empty

Reaction

Value

Additional

Engagement status
  • No Engagement
  • Low Engagement
  • Medium Engagement
  • High Engagement
  • Very High Engagement

Operators:

  • Equals
  • Empty 
  • Is not empty