Personalizations can be centrally stored in the Personalization Builder, where they are always available for easy re-use.


To copy a personalization from one message and store it for later use in another message.


  1. Copy the code of the personalization from the message in your computer's clipboard.
  2. Click the ​Personalization​ button in the ​Compose Message​ window (see ​HTML Code View​).
    ⇒  The ​Personalization Wizard​ is opened.
  3. Click the ​New​ button.
    ⇒  The ​Personalization Builder​ is opened.
  4. Click the ​Change mode​ button.
    ⇒  The manual mode of the ​Personalization Builder​ is opened. Here you can manually create any personalization.
  5. Paste the personalization from the clipboard into the ​Personalization Builder​.
  6. Click the Save button.
    ⇒  The ​Save Expression​ window is opened.
  7. Choose a name under which the personalization is stored. It is also recommended to enter a short description for the personalization. Since the name of personalization may not be unique, this may help to identify the personalization later.
  8. Click the Save button.
    ⇒  The personalization is stored.
  9. The ​Personalization Builder​ is closed and the personalization is loaded for usage. You can add personalizations directly in a message or subject line or exit the ​Compose Message​ window and use your personalization with any another message (see ​Search for Personalizations (Quick Search)​).