In this section, all possible recorded data are listed. If required, you can activate or deactivate these for your data stream, see also Data Streams User Interface.

  • Everything except the basic information and the account information is optional.
  • Categories are maps which entries contain:
    • Category name
    • Category values (list of text or numeric values)
  • Parameters are maps which entries include:
    • Parameter name
    • Parameter value (text or numeric value)
  • Timestamps are always set on the time zone configured for the account.
  • Fields marked with (warning) are supported but not currently provided
  • The currently included Subcontexts will not be part of the customer's schema.
  • Rows or sections marked with * are new updates, which will be available starting later in March 2021. Full Rollout of these changes will be completed in May 2021, please reach out to  your Customer Success Manager if you have any questions.  

Basic

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment

Tracking Request Id

idUnique identifier of the tracking event.String(tick)

id

(tick)Depends on the event type.DEPENDS (for example, request_id, form_request_id)(tick)This ID always refers to the current event, so the ID depends on what kind of event it is (for example, if it is a form event, then form_request_id is displayed here).
Tracking  TimestamptimestampThe instant when our pixel/ SDK tracked the event.

String

(ISO 8601 Date Time with Offset: YYYY-MM-ddTHH:mm:ssZ)

(tick)timestamp(tick)Most filestimes(tick)The time is for the respective action/event.
Referrer URLreferrerUrlThe referrer URL of the tracked event.String(tick)referrerUrl(tick)n/an/a(minus)

Contains the information provided by the Pixel Tracking script. In general, it contains the complete URL, for example "http://www.example.com/path?param1=xx&param2=yy"

There are some exceptions:

referrerURL valueDescription
"0"Page without referrer
"1"Referrer domain is equal to current domain
"2"Referrer was send for this page
nullNo referrer provided (e.g. Heatmap request)

The Raw Data Export does not provide the raw referrer URL provided by the Pixel Tracking script but provides the referrer domain and referrer URL without any query parameters.

Request URLrequestUrlThe request URL of the tracked event.String(tick)requestUrl(tick)n/an/a(minus)-
Tracking Request Query URLtrackUrlQueryStringThe query string of the tracked URL.String(tick)trackUrlQueryString(tick)n/an/a(minus)-

Meta

NameField in Root StreamAvailability in Root StreamField in Custom StreamAvailability in Custom StreamAvailability in Classic Raw Data ExportFormatNotes
Ingestion timestampeventMetadata.ingestionTimestampeventMetadata_ingestionTimestampLongThe UTC timestamp when the event was accepted by the tracking server.
Tracking server IDeventMetadata.sourceeventMetadata_sourceTextServer ID on which the request was initially received.
Version of the event schemaeventMetadata.versioneventMetadata_versionTextThe version of the event schema.
Detected tracking contextprocessingMetadata.detectedContextprocessingMetadata_detectedContextTextDetected type of event. Values: Page, Action, Heatmap or Unknown.

Account

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
Track Id

account.id

You customer account identification.String(tick)account_id(tick)n/an/a(minus)-

User (Visitor)

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
User Id (URM Visitor Id)

user.id

Identifier of a customer based on a device 1st party cookie (Customer Ever ID, URM Visitor ID).String(tick)user_id(tick)getFullVisitorsurm_visitor_id(tick)May change within a session.
User First Visit Timestampuser.timestampThe instant where the user data was tracked.

String (ISO 8601 Date Time with Offset: YYYY-MM-ddTHH:mm:ssZ)

(tick)user_timestamp(tick)n/an/a(minus)-
Customer Id ("cd")user.customerIdCustomized identifier for the tracked customer.String(tick)user_customerId(tick)getFullCustomercustomer_id(tick)

Example:

}

"USER_CATEGORIES_NUMERICVALUES_001_VALUE":  12345.0,

"USER_CUSTOMERID": "TestUser"

}

Global User Iduser.guidGlobal, the unique identifier for the customer (only relevant if participating on Mapp's Cross Device Bridge).String(tick)user_guid(tick)getFullVisitorsglobal_user_id(tick)May change within a session, CDB only.
User (Text) Categories

user.categories.textValues

Categories for the user if available.

Map<String, TextCategory>

(tick)user_categories_textValues(tick)n/an/a(minus)May change within a session.
User (Numeric) Categories user.categories.numericValues Categories for the user if available.Map<String, NumericCategory>(tick)user_categories_numericValues(tick)n/an/a(minus)May change within a session.
(warning) Predefined URM Categories (e.g. Address, Email, etc)n/an/an/a(minus)n/a(minus)n/an/a(minus)Available in the future.
(warning) User Lifetime metrics (e.g. Lifetime Page Impressions etc)n/an/an/a(minus)n/a(minus)n/an/a(minus)Available in the future.
(warning) User Micro / Macro Statusn/an/an/a(minus)n/a(minus)n/an/a(minus)Available in the future.

Session (Visit)

Name / ObjectKey on Record / Field in Root StreamDescriptionFormat

Available in Root Stream

Field in Custom Stream

Available in Custom Stream

File in the Raw Data ExportField in the Raw Data Export

Available in Classic Raw Data Export

Comment
Session Idsession.idIdentifier of the session where the customer is being tracked.String(tick)session_id(tick)Most tablessid(tick)-
Session beginning timestampsession.startTimestampThe instant where the session the event belongs to was started.

String (ISO 8601 Date Time with Offset:YYYY-MM-ddTHH:mm:ssZ)

(tick)session_startTimestamp(tick)getFullVisitorsvisit_time(tick)-
Session end timestampn/aThe instant where the session the event belongs to was ended.n/a(minus)n/a(minus)getFullVisitorsvisit_time_end(tick)-
Session  (Text) Parameters

session.parameters.textValues

Parameters for the session.

Map<String, TextParameter>

(tick)session_parameters_textValues(tick)getFullCustParaSession_Xcust_para_string_y, cust_para_generic_y(tick)

-



Session  (Numeric) Parameters session.parameters.numericValues Parameters for the session.Map<String, NumericParameter>(tick)session_parameters_numericValues(tick)getFullCustParaSession_Xcust_para_number_y(tick)-
Request sequence numbersession.requestSequenceNumberThe request position (natural order) within the session.Integer(tick)session_requestSequenceNumber(tick)n/an/a(minus)-

Page

Name / ObjectKey on Record / Field in Root StreamDescriptionFormat

Available in Root Stream

Field in Custom Stream

Available in Custom Stream

File in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
Page (Request) Id page.id Identifier of the tracked content.String(tick)page_id(tick)Depends on the event (for example, getFullForms).request_id(tick)This field depends on the event. If the event is not a page call, but a form event, for example, then this is the equivalent of request_id in the getFullForms table.
Page Rankingpage.OrderClassifies page views in the order of all page views associated with the visit.Integer(tick)page_pageOrder(tick)getContentspage_order(tick)-
Page Timestamppage.startTimestampThe instant where the page was tracked.String (ISO 8601 Date Time with Offset:YYYY-MM-ddTHH:mm:ssZ)(tick)page_startTimestamp(tick)getContentstimes(tick)-

Page name (content id)

page.name The name of the page.String(tick)page_name(tick)getContentscontent(tick)-

Page URL

page.urlThe URL to the page.String(tick)page_url(tick)n/an/a(minus)-
Page (Text) Categories

page.categories.textValues

Categories for the page.

Map<String, TextCategory>

(tick)page_categories_textCategories(tick)n/an/a(minus)-
(warning) Page (Numeric) Categories page.categories.numericValues Categories for the page.Map<String, NumericCategory>(minus)page_categories_numericCategories(minus)n/an/a(minus)-
Page (Text) Parameters

page.parameters.textValues

Parameters for the page.

Map<String, TextParameter>

(tick)page_ parameters _textParameters(tick)getFullCustParaPage_Xcust_para_string_y, cust_para_generic_y(tick)-
Page (Numeric) Parameters page.parameters.numericValues Parameters for the page.Map<String, NumericParameter>(tick)page_ parameters _numericParameters(tick)getFullCustParaPage_Xcust_para_number_y(tick)-
Internal search phrase page.internalSearchPhrase The search phrase when the internal search bar of the website was used.String(tick)page_internalSearchPhrase(tick)

FullSearchPhraseInternFullSearchPhraseIntern

search_phrase(tick)-
External search phrase page.externalSearchPhrase The search phrase when an external search engine was used, e.g. Google.String(tick)page_externalSearchPhrase(tick)getFullSearchPhrasesearch_phrase(tick)-
(warning) Search Engine (Flag)n/an/an/a(minus)n/a(minus)n/an/a(tick)Available in the future.
Referrer Domainn/an/an/a(minus)n/a(minus)n/an/a(tick)See referrerUrl. The Raw Data Export does not provide the complete URL.
Page durationn/an/an/a(minus)n/a(minus)n/an/a(tick)-
* Referrer Domainpage.referrerDomainDomain of the detected referrer.Text(tick)page_referrerDomain(tick)--(minus)new field, contains the domain of the referrer
*Search Engine Flagpage.searchEngineFlag indicating the referrer is a search engine.Boolean(tick)page_searchEngine(tick)--(minus)new field, contains a flag indicating the referrer is a search engine




Media

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
Media Start Timestampmedia.startTimestampThe instant where the media started playing.

String

(ISO 8601 Date Time with Offset: YYYY-MM-ddTHH:mm:ssZ)

(tick)media_startTimestamp(tick)getFullMediatimes(tick)-
Media Name media.name The name of the media item.String(tick)media_name(tick)getFullMediamedia(tick)-
Media Lengthmedia.lengthThe total length of the media item in seconds.Integer(tick)media_length(tick)getFullMediamedia_time(tick)-
Media Elapsed timemedia.elapsedThe total amount of seconds of the media that were played including rewinding and forwarding.Integer(warning)media_elapsed(warning)getFullMediaduration(tick)
The current state in the raw data stream refers to the time of the event. In the raw data export, it is the final state of the media session. Limited, does not reflect complete duration. Use mediaAction.position.
Media Bandwidthmedia.bandwidthThe bandwidth of the media item.Integer(tick)media_bandwidth(tick)getFullMediabandwidth(tick)-
Media Played timemedia.playedThe total amount of seconds of the media that were played excluding rewinding and forwarding.Integer(warning)media_played(warning)getFullMediamax_duration(tick)
The current state in the raw data stream refers to the time of the event. In the raw data export, it is the final state of the media session.
Media Volumemedia.volume

The volume level the media was being played on from zero to hundred.

Integer(warning)media_volume(warning)getFullMediavolume(tick)Available only at init command.
Media Mutemedia.muteThe flag that determines if the media has been muted or not.Boolean(warning)media_mute(warning)getFullMediamute(tick)Available only at init command.
Media (Text) Categories

media.categories.textValues

Categories for the media.

Map<String, TextCategory>

(warning)media_categories_textValues(warning)n/an/a(minus)Available for known media only (at latest beginning of the next day)
(warning) Media (Numeric) Categories media.categories.numericValues Categories for the media.Map<String, NumericCategory>(minus)media_categories_numericValues(minus)n/an/a(minus)Available in the future.

Media Action

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
Media Action name mediaAction.name The name of the media action, which is the click identifier.String(tick)mediaAction_name(tick)getFullClicksclick(tick)-
Media Action Ranking

mediaAction.ranking

The ranking of the media action within all the media actions on the session.Integer(tick)mediaAction_ranking(tick)n/an/a(minus)-
Media Action PositionmediaAction.positionThe current position in elapsed seconds from the beginning of the media.Integer(tick)mediaAction_position(tick)getFullMediaAction_a_start_(tick)-

Action

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
Action Name action.name The name of the action, which is the click identifier.String(tick)action_name(tick)getFullClicksclick(tick)-
Action (Text) Parameters

action.parameters.textValues

Parameters for the action.

Map<String, TextParameter>

(tick)action_parameters_textValues(tick)getFullCustParaClick_X

cust_para_string_y, 
cust_para_generic_y

(tick)-
Action (Numeric) Parameters action.parameters.numericValues Parameters for the action.Map<String, NumericParameter>(tick)action_parameters_numericValues(tick)getFullCustParaClick_X

cust_para_number_y

(tick)-

Form


Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
Form Name form.name The name of the form.String(tick)form_name(tick)getFullFormsform(tick)-
Form Submittedform.submittedSpecifies whether the form was sent by the user.String(tick)form_submitted(tick)getFullFormssubmitted(tick)-
(warning) Form Fieldsn/an/an/a(minus)n/a(minus)n/an/a(tick)Available in the future.

Heatmap

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
Heatmap Position Xheatmap.positionXThe position of the heatmap on the x-axis.Integer(tick)heatmap_positionX(tick)n/an/a(minus)-
Heatmap Position Yheatmap.positionYThe position of the heatmap on the y-axis.Integer(tick)heatmap_positionY(tick)n/an/a(minus)-




Basket

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
Basket Statusbasket.status

Current status of the shopping basket of items.

Value: Add, Conf, View, List

String(tick)basket_status(tick)getFullBasketstate(tick)
Note that the basket status of the raw data stream contains the additional state "list" (this is not included in the raw data export).


Basket Item Quantitybasket.items[X].quantityAmount of this item that exists on the basket.Integer(tick)basket_items_X_quantity(tick)getFullBasketquantity(tick)

Custom stream contain up to 25 items only.

Root Stream: available as a nested array structure

Custom Stream: X starts at 1

Basket Item Pricebasket.items[X].pricePrice of each unit of this item.Double(tick)basket_items_X_price(tick)getFullBasketprice(tick)-
Basket Item Productbasket.items[X].productProduct information on this item (see product information below).Product(tick)basket_items_X_product(tick)getFullBasketbas_pos(tick)

The order of the articles in the list indicates the basket position of this article.


Product (Text) Parametersbasket.parameters.textValuesParameters for the basket if available.

Map<String, TextParameter>

(tick)basket_parameters_textValues(tick)

getFullCustParaProduct_X

cust_para_string_y, cust_para_generic_y

(tick)Note that product parameters are provided in a single file in the RDE. In Data Streams those are separated as Product Parameters with single values relate to the basket and not the Product.
Product (Numeric) Parameters basket.parameters.numericValues Parameters for the basket if available.Map<String, NumericParameter>(tick)basket_parameters_numericValues(tick)getFullCustParaProduct_Xcust_para_number_y(tick)Note that product parameters are provided in a single file in the RDE. In Data Streams those are separated as Product Parameters with single values relate to the basket and not the Product.
Product Name basket.items[X].product.nameThe name of a product.String(tick)basket_items_X_product_name(tick)getFullBasketproduct(tick)

Custom stream contain up to 25 items only.

Root Stream: available as a nested array structure

Custom Stream: X starts at 1

Product URLbasket.items[X].product.urlThe name of a product.String(tick)basket_items_X_product_url(tick)getFullBasketproduct(minus)-
Product (Text) Categoriesbasket.items[X].product.categories.textValuesCategories for the product.Map<String, TextCategory>(tick)basket_items_X_product_categories_textValues(tick)n/an/a(minus)Available for known products only (at latest beginning from the next day)
Product (Numeric) Categories basket.items[X].product.categories.numericValues Categories for the product.Map<String, NumericCategory>(minus)basket_items_X_product_categories_numericValues(minus)n/an/a(minus)-
Product (Text) Parameters basket.items[X].product.parameters.textValuesParameters for the product.Map<String, TextParameter>(tick)basket_items_X_product_parameters_textValues(tick)getFullCustParaProduct_Xcust_para_string_y, cust_para_generic_y(tick)-
Product (Numeric) Parameters basket.items[X].product.parameters.numericValues Parameters for the product. basket.items[X].product.parameters.numericValues (tick) basket_items_X_product_parameters_numericValues(tick)getFullCustParaProduct_X

cust_para_number_y

(tick)-




Order

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
Order Id order.id The identifier of the order to which this event refers.String(tick)order_id(tick)getFullOrdersorder_id(tick)-
Order Valueorder.valueThe total value of the order.Double(tick)order_value(tick)getFullOrderstotal_price(tick)-
Order Currencyorder.currencyThe currency of the order.String(tick)oder_currency(tick)n/an/a(minus)-
Order (Text) Parameters

order.parameters.textValues


Parameters for the order.

Map<String, TextParameter>

(minus)order_parameters_textValues(minus)n/an/a(minus)Not supported by Mapp Intelligence.
Order (Numeric) Parameters order.parameters.numericValues Parameters for the order.Map<String, NumericParameter>(minus)order_parameters_numericValues(minus)n/an/a(minus)Not supported by Mapp Intelligence.

Campaign

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
Campaign Name campaign.name The name of the campaign within this even is enclosed.String(tick)campaign_name(tick)getFullCampaignscampaign(tick)-
Campaign Keywordcampaign.keywordThe campaign keyword.String(tick)campaign_keyword(tick)getFullCampaignskeyword(tick)-
Website Goal Idcampaign.websiteGoalIdThe identifier of the reached website goal.Integer(tick)campaign_websiteGoalId(tick)n/an/a(minus)Contains the internal id of the defined website goal. Usually "order" goal is 1.
Campaign Track Typecampaign.campaignTrackType

The type of campaign.

Values: View, Engagement, Click, WebsiteGoal

String(tick)campaign_campaignTrackType(tick)n/an/a(minus)-
Campaign (Text) Categories

campaign.categories.textValues

Categories for the campaign.

Map<String, TextCategory>

(warning)campaign_categories_textValues(warning)n/an/a(minus)Categories are provided only for "known" campaigns. Campaign categories will be available for new campaigns after some hours, so newly detected campaigns will not provide categories within the first hours.
(warning) Campaign  (Numeric) Categories campaign.categories.numericValues Categories for the campaign.Map<String, NumericCategory>(minus)campaign_categories_numericValues(minus)n/an/a(minus)Available in the future.
Campaign (Text) Parameters

campaign.parameters.textValues

Parameters for the campaign.

Map<String, TextParameter>

(tick)campaign_parameters_textValues(tick)getFullCustParaCampaign_X

cust_para_string_y, cust_para_generic_y

(tick)-
Campaign  (Numeric) Parameters campaign.parameters.numericValues Parameters for the campaign.Map<String, NumericParameter>(minus)campaign_parameters_numericValues(minus)getFullCustParaCampaign_X

cust_para_number_y

(minus)Not supported by Mapp Intelligence.

*Device (Deprecated)

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
*(warning) Device Full Namedevice.fullNameThe full name of the detected device including device vendor, device name and device family.String (e.g. Samsung Galaxy S9+)
(minus)device_fullName(minus)n/amobile_client(tick)Will be deprecated. Please see new Device tab
*(warning) Device Name device.name The detected device name.String (e.g. Galaxy S9+)
(minus)device_name(minus)n/an/a(minus)Will be deprecated. Please see new Device tab
*(warning) Device Familydevice.familyThe detected device family.String (e.g. Galaxy)
(minus)device_family(minus)n/an/a(minus)Will be deprecated. Please see new Device tab
*(warning) Device Vendordevice.vendorThe detected device manufacturer.String (e.g. Samsung)
(minus)device_vendor(minus)n/an/a(minus)Will be deprecated. Please see new Device tab
*(warning) Device Modeldevice.modelThe detected device model.String (e.g SM-G965F)
(minus)device_model(minus)n/an/a(minus)Will be deprecated. Please see new Device tab
*Device Device Classdevice.deviceClass

The type of detected device according to Mapp's classification.

Values: Desktop, SmartPhone, Tablet, TV, Console, Smartwatch, EReader, MediaHub, other

String (e.g. SmartPhone)
(tick)device_deviceClass(tick)n/an/a(minus)Deprecated, but still available. Please see new Device tab
*Device Screen Resolutiondevice.screen.resolutionThe detected device screen resolution in width x height format.String(tick)device_screen_resolution(tick)getFullVisitorsresolution(tick)-Deprecated, but still available. Please see new Device tab
*Device Screen Colordepthdevice.screen.colorDepthThe color depth of the screen of the detected device in bits.Integer(tick)devicescreen_colorDepth(tick)getFullVisitorscolordepth(tick)-Deprecated, but still available. Please see new Device tab
*(warning) Device Screen Inches Diagonaldevice.screen.inchesDiagonalThe inches diagonal size of the screen of the detected device.String(minus)device_screen_inchesDiagonal(minus)n/an/a(minus)Will be deprecated. Please see new Device tab
*(warning) Device Release Yeardevice.release.yearThe release year of the detected device.String(minus)device_release_year(minus)n/an/a(minus)Will be deprecated. Please see new Device tab
*(warning) Device Release Monthdevice.release.monthThe release month of the detected device.String(minus)device_release_month(minus)n/an/a(minus)Will be deprecated. Please see new Device tab
Device Ever Id (Cookie)
device.deviceEverId
Device cookie ID (DEID).String(tick)device_deviceEverId(tick)getFullVisitorsEID(tick)-

*Device (New)

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
Device Classhardware.deviceClassThe type of the detected device according to Mapps classification. Values: Desktop, SmartPhone, Tablet, TV, Console, Smartwatch, EReader, MediaHub, otherText(tick)hardware_deviceClass(tick)
device_class(tick)new field, same as Device Device Class
Device Class IDhardware.deviceClassIdThe numeric type of the detected device according to Mapps classification.Integer(tick)hardware_deviceClassId(tick)
-(minus)new field, Numeric version of Hardware Device Class
Device Full Namehardware.fullNameThe full name of the detected device including device vendor, device name and device family.Text(tick)hardware_fullName(tick)
-(minus)new field, contains "marketing name"
Device Namehardware.nameThe detected device name.Text(tick)hardware_name(tick)
device_name(tick)new field, contains name
Device Familyhardware.familyThe detected device family.Text(tick)hardware_family(tick)
device_family(tick)new field, contains family
Device Vendorhardware.vendorThe vendor of the detected device.Text(tick)hardware_vendor(tick)
device_vendor(tick)new field, contains vendor
Device Modelhardware.modelThe detected device model.Text(tick)hardrware_model(tick)
device_model(tick)new field, contains model
Device Release Yearhardware.release.yearRelease year of the detected device.Text(tick)hardware_release_year(tick)
-(minus)new field, contains release year
Device Release Monthhardware.release.monthRelease month of the detected device.Text(tick)hardware_release_month(tick)
-(minus)new field, contains release month
Device Screen Pixel Heighthardware.screen.pixelHeightThe pixel height of the device screen.Integer(tick)hardware.screen.pixelHeigh(tick)
-(minus)new field, contains screen pixel height
Device Screen Pixel Widthhardware.screen.pixelWidthThe pixel width of the device screen.Integer(tick)hardware.screen.pixelWidth(tick)
-(minus)new field, contains screen pixel width
Device Screen Inches Diagonalhardware.screen.inchesDiagonalThe diagonal screen size of the detected device in inches.Text(tick)hardware.screen.inchesDiagonal(tick)
-(minus)new field, contains screen inches
Device Screen Color Depthhardware.screen.colorDepthThe color depth of the screen of the detected device in bits.Integer(tick)hardware_screen_colorDepth(tick)
-(minus)new field, contains screen colordepth
Device IDhardware.deviceIdUnique ID of the deteced device.Text(tick)hardware_deviceId(tick)
-(minus)new field, contains unique id of the hardware (this is not the device.deviceEverId)

*Browser

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
*Browser Full Namebrowser.fullNameThe full name of the detected web browser.Text(tick)browser_fullName(tick)n/an/a(minus)new field, contains the "marketing name" of the browser
*Browser Namebrowser.nameThe name of the detected web browser.String (e.g. Mozilla Firefox)(tick)browser_name(tick)getFullVisitorsbrowser_name(tick)existing field, now filled, contains the browser name
*Browser Vendorbrowser.vendorThe vendor of the detected web browser.String (e.g. Mozilla)(tick)browser_vendor(tick)
browser_vendor(tick)existing field, now filled, contains the browser vendor
*Browser Versionbrowser.versionThe version of the detected web browser.String (e.g. 64.0.2)(tick)browser_version(tick)getFullVisitorsbrowser_version(tick)existing field, now filled, contains the browser version
Browser Major Versionbrowser.majorVersionThe major version of the detected web browser.Integer(tick)browser_majorVersion(tick)
browser_majorVersion(tick)new field, contains the browser major version
Browser Minor Versionbrowser.minorVersionThe minor version of the detected web browser.Integer(tick)browser_minorVersion(tick)
browser_minorVersion(tick)new field, contains the browser minor version
Browser Javascript Versionbrowser.javaScriptVersionThe Javascript version of the detected browser.Text(tick)browser_javaScriptVersion(tick)n/an/a(minus)existing field, now filled, contains the javascript version
User Agent StringuserAgentThe user agent string from the browser of the tracked user.String(tick)userAgent(tick)n/an/a(minus)-
Browser IDbrowser.browserIdUnique ID of the deteced browser.Text(tick)browser_browserId(tick)n/an/a(minus)new field, contains a unique id of the browser
Browser Release Yearbrowser.release.yearRelease year of the detected browser.Text(tick)browser_release_year(tick)n/an/a(minus)new field, contains the release year
Browser Release Monthbrowser.release.monthRelease month of the detected browser.Text(tick)browser_release_month(tick)n/an/a(minus)new field, contains the release month

*Operating System 


Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
*(warning) Operation System Name os.name The name of the operating system on which the detected device runs.String (e.g. Windows 10)(minus)os_name(minus)getFullVisitorsos(tick)Deprecated. Please see new Platform tab
*(warning) Operation System Vendoros.vendorThe vendor of the operating system on which the detected device runs.String (e.g. Microsoft)(minus)os_vendor(minus)n/an/a(minus)Deprecated. Please see new Platform tab
*(warning) Operation System Versionos.versionThe version of the operating system on which the detected device runs.String (e.g. 10)(minus)os_version(minus)getFullVisitorsos(tick)Deprecated. Please see new Platform tab

*Platform


Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
Operating System Full Nameplatform.fullNameThe full name of the operating system on which the detected device runs.Text(tick)platform_fullName(tick)--(minus)new field, contains marketing name
Operating System Nameplatform.nameThe name of the operating system on which the detected device runs.Text(tick)platform_name(tick)
os_name(tick)new field, contains name
Operating System Vendorplatform.vendorThe vendor of the operating system on which the detected device runs.Text(tick)platform_vendor(tick)
os_vendor(tick)new field, contains vendor
Operating System Versionplatform.versionThe version of the operating system on which the detected device runs.Text(tick)platform_version(tick)
os_version(tick)new field, contains version
Operating System Major Versionplatform.majorVersionThe major version of the operating system on which the detected device runs.Integer(tick)platform_majorVersion(tick)
os_major_version(tick)new field, contains major version
Operating System Minor Versionplatform.minorVersionThe minor version of the operating system on which the detected device runs.Integer(tick)platform_minorVersion(tick)
os_minor_version(tick)new field, contains minor version
Operating System IDplatform.platformIdUnique ID of the detected operating system.Text(tick)platform_platformId(tick)--(minus)new field, contains a unique id of the platform
Operating System Release Yearplatform.release.yearRelease year of the detected operating system.Text(tick)platform_release_year(tick)--(minus)new field, contains the release year
Operating System Release Monthplatform.release.monthRelease month of the detected operating system.Text(tick)platform_release_month(tick)--(minus)new field, contains the release month

Location

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
Country Codelocation.countryCodeThe detected ISO 3166 2-letter country code where the visit was originatedString (e.g. DE)(tick)location_countryCode(tick)getFullVisitorscountry(tick)

Root & Custom Stream contain country code (e.g. DE), whereas Raw Data export contains country name (e.g. Germany)

Citylocation.cityThe detected city where the visit was originatedString(tick)location_city(tick)getFullVisitorscity(tick)-
(warning) Regionn/an/an/a(minus)n/a(minus)n/an/a(tick)Available in the future.

Connection

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
Connection Speedconnection.speed

The detected connection speed the of the tracked user.

Values: unknown, modem_isdn, cable_dsl, coorporate, mobile, satellite, wireless

String

Integer

(tick)connection_speed(tick)getFullVisitorsnetspeed(tick)Data Streams provides a String value, whereas the Raw data export provides a numeric code.
Connection ISPconnection.ispThe detected Internet Service Provider name of the tracked user.String(tick)connection_isp(tick)getFullVisitorsisp(tick)-
Connection Organizationconnection.organisationThe detected organization name of the tracked user.String(tick)connection_organisation(tick)getFullVisitorsorganization(tick)-

Customer Journey

Name / ObjectKey on Record / Field in Root StreamDescription

Format

Available in Root StreamField in in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
(warning) Customer Journey datan/a

n/a

n/a(minus)n/a(minus)n/an/a(tick)Might be added later to Data Streams.

Other

Name / ObjectKey on Record / Field in Root StreamDescriptionFormatAvailable in Root StreamField in in Custom StreamAvailable in Custom StreamFile in the Raw Data ExportField in the Raw Data ExportAvailable in Classic Raw Data ExportComment
New vs Returning Visitorn/a

n/a

n/a

(minus)

n/a

(minus)

n/a

n/a

(tick)-
Javascript Flagn/an/an/a(minus)n/a(minus)n/an/a(tick)-
Java Flagn/an/an/a(minus)n/a(minus)n/an/a(tick)-
(warning) Browser Languagen/an/an/a(minus)n/a(minus)n/an/a(tick)Might be added later to Data Streams.
(warning) Client Timezonen/an/an/a(minus)n/a(minus)n/an/a(tick)Might be added later to Data Streams.
Geidn/an/an/a(minus)n/a(minus)n/an/a(tick)Deprecated feature, not supported by Mapp Intelligence.
(warning) Browser Window sizen/an/an/a(minus)n/a(minus)n/an/a(tick)Might be added later to Data Streams.