Step | Where | What |
---|
1 | Audience > Segmentation > CI Segments | Activate CI segment criterion Predicted churn probability - high |
2 | Audience > Segmentation > Segmentation Builder | Create segment High Churn that includes the CI Segment criterion Predicted churn probability - high More information on segment creation |
3 | Create New > Message > Email Message | Create three prepared email messages - email: activity
- email: re-engagement
- email: feedback
More information on message creation |
4 | Automations > Whiteboards | Create recurring whiteboard - step: choose Whiteboard Audience
- select main group Master_Email
- select segment High Churn
- step: add Send Email job and select the activity email
- step: Wait job and select one week
- step: add Send Email job and select the re-engagement email
- step: Wait job and select one week
- add Send Email job and select the feedback email
More information on whiteboards |