Shows how often a referrer (i.e., a website that links to your website) where a URL parameter was passed has been tracked.


A user clicks on a paid campaign at Facebook that is to which a URL parameter has been added:

If the URL parameter "wt_mc=facebook" is used as a data source of a campaign, this counts as "Campaign Source".
If this is not the case (or if the link does not have a URL parameter), it is counted as "Organic Source".


Short Facts

  • Standard scope: Pages
  • is a pre-filtered figure; thus, it cannot be used in the filter engine.

Similar Figures

Qty Sources
Qty Campaign Source %
Qty Organic Source
Organic Source %

Further Information

Training Document Referrer Analyses
Best Practice Campaigns: Tracking external marketing campaigns with URL parameters