Shows the monetary value of all tracked orders within a visit.

The order value can differ from the value purchased products in case the order value includes shipping costs, discounts or other items impacting the end amount paid by the customer.

If you use this metric in campaign analyses, the calculation is done based on the defined default attribution.


2 users access the following pages ("Page C" is the order confirmation page) and generate the corresponding order values:

The following values are depicted for the metrics "Order Value" and "Order Value in Visit":