Shows the share of new and unknown visits on all visits.

CalculationNew Visits + unknown Visits / Visits * 100                                                                  

The recognition of a user as a New Visitor or Returning Visitor is based on cookies and/or the Customer ID.

Example:

The green user performs her first visit on Feb 13 and her second visit on Feb 14.
The purple user performs her 8th visit on Feb 13.

Days Analysis (Visitors > Traffic)

Calculation for Feb 13  1 New Visit / 2 Visits = 50 %                                                                 

Similar Dimensions and Figures

New Visits
Returning Visit Rate %
User - Days since Contact
Cohorts (Lifespan Days)

Further information

Training document Basic Metrics