The ability to forward a message can be integrated directly into the message with a link. This link takes the recipient to a page in Mapp Engage where they can enter the addresses to forward the message. Each recipient can forward the message a maximum of ten times (whether to 10 different recipients or ten times to the same recipient) with 24 hours.
This method differs from a forward with the email client function, which can be used for any message. A message that is forwarded with Mapp Engage can be customized automatically and the forward appears in the Mapp Engage statistics.
Examples of modifications are:
Removal of customer-specific information, such as a customer number or last purchase.
Removal of coupons and special offers.
Insert specific offers for new customers.