Shows the length of a media multiplied with the amount of views.

This metric is usually not directly used in analyses but for calculations in custom formulas.

The Media Run Time is shown in the format HH:MM:SS (e.g. 00:02:30 for 2 minutes and 30 seconds).


A video is 30 seconds long. Without reference to how long it is played by a user, the media run time is 30 seconds. If the same video is watched by two visitors, the media run time is 60 seconds.