With media categories you can save static information. It can be used to group multiple videos. 

 Only the first tracked value will saved. If you want to add or change values of a category, you have to reset or change it.

Use Parameters to save dynamic (changing) values.

Use the following format: "mg1=sports" to pass the value "sports" to media category 1.

If there are several categories, the individual values must be separated by semicolons. Alternatively, the media categories can also be transferred as objects.

Media categories have to be configured in Mapp Q3 before they can be tracked.

 Creating Media Categories in Mapp Q3

To create a new media category, proceed as follows:

  1. Log in to your Mapp Q3 account.

  2. Go to Configuration > Categories > Media Categories.

  3. Click New category.

  4. Specify the parameters for tracking:

    Media categories parameters must not exceed 255 characters in length. All other characters are deleted.


    Mandatory. Enter the media category name.

    DescriptionOptional. Enter a description for the media category.
    ActiveSelect via the radio button whether the media category is active or inactive. When disabled, no data is collected. The analysis of historical information is still possible.
    Category IDThis ID will be used in Tag Integration or in the standard pixel to associate values with this parameter.
    Data type
    Depending on the selected data types, media categories can be analyzed differently. Select from the dropdown list the required data type:
    • Text
      This category is available as a dimension. For example, it can be used to map the website hierarchy. The analyses are located under Navigation > Media categories.

    • Figure
      This category is available as a metric.

    Media categories can also be used as filters.

    AggregationIf you have selected the data type "Number," you can also choose the aggregation type:
    • Quantity: shows how often a category was tracked.
    • Sum: a metric is generated that ads up the tracked values.
    • Quantity and sum


    This parameter is only relevant if you have chosen the data type "figure" and the aggregation is set to "Quantity and Sum."
    Select via the radio button whether the constant is selected or not.

    • Yes: the value passed remains independent of the number of calls of the dimension.
    Data source

    You can choose how data of media categories should be submitted:

    • Via the pixel
      Use the category specified in the configuration.

      If you submit the media categories via the pixel, data collection is only working for new media, i.e., media that were not yet tracked. Data can be imported, or the assignment can be reset. For this option, please consult the support.

    • Data transfer via import
      You can import media categories via excel, JSON, and data feed. Allocation is then retroactively possible.

    First pixel assignmentSelect one of the options via the corresponding radio button:
    • Yes = default.

    • No = values that are passed by the pixel are not captured

  5. Click Save to save your settings.

Examples of Tracking Media Categories

  • On the website

    var media_category_string = "mg1=sports;mg2=language_EN";
    var media_category_object = {
        mg1: "sports",
        mg2: "language_EN"
    wt_sendinfo_media("video_16889", "play", "0", "600", media_category_string, "64000", "100", "0");
    wt_sendinfo_media("video_16889", "play", "0", "600", media_category_object, "64000", "100", "0");
  • Example request for media tracking via Server-to-Server