Use anonymized (i.e. cookieless) tracking to align with possible GDPR regulations. This prevents tracking with user-identifiable information. Note that when activated, this precludes you from analyzing cross-visiting behaviour. Please consult with your account manager before activating this feature.

Key Benefits

  • Ensure tracking without violating user privacy
  • Track website usage inline with GDPR regulations


Available for all Intelligence customers using Pixel v4, Tag Integration, or the Smart Pixel.

How does it work?

  1. Enable anonymised tracking / opt-out of user-identifiable cookies.
  2. Configure options to your needs.
  3. Let users decide if they want to allow user-identifiable tracking or not.

Related Topics

Download the new Pixel incl. the documentation here.

.Mapp Intelligence: Anonymous Tracking v1.0