Mapp Acquire allows you to use your own - first party - domain for tracking your contacts' behavior on the web. This solution prevents the tracking from being blocked, which might happen for third-party tracking domains in some browsers. Get more high-quality data from your tracking pixels.
- Collect and process tracking data even if your contacts are using ad blockers.
- Be ready for stricter GDPR that may come in the future.
- Get more high-quality data.
Available on all Acquire accounts and required some additional setting up. Contact your Account Manager for more information.
How does it work?
- Create a CNAME record. Learn more...
- Mapp requests a TLS certificate for handling the incoming data from the pixels.
- Add your tracking domain in Mapp Acquire.