The Magento eCommerce platform synchronizes Magento data sets with Mapp Engage for use in behavior-targeted marketing campaigns. Magento data sets can be data on customers, subscribers, or orders, for example. This synchronization helps streamline customer communication to improve customer experience and satisfaction, turn occasional buyers into long-term customers, and ultimately to secure and increase sales.

Prerequisites​

To use the Magento integration, two feature switches must be turned on:

  • mapp_connect_enabled

  • mapp_connect_magento_enabled

Key Benefits​

  • Fast and simple integration with the Mapp Engage messaging solution. This integration provides standard functionality that includes:

    • Deliverability and tracking features,

    • CMS,

    • Segmentation,

    • Automation,

    • Personalization logic.

  • Easily use existing eCommerce data for customer lifecycle email marketing.

  • Create highly efficient, targeted email campaigns through advanced tracking, segmentation, and personalization features.

Features and Use Cases​

  • Establish and control the synchronization between Magento (Multi-Site) and Mapp Engage.

  • Use field-mapping templates to define how Magento data sets are stored in Mapp Engage.

  • Make Magento 'Customers' available in Mapp Engage and use in digital marketing campaigns.

  • Save order data in Transactional Related Data.

  • Subscribe customers to a newsletter.