Navigation Path

  1. In the Main Navigation, click    Statistics​ >  Group Messages​.
    ⇒ The Group Message Statistics window opens to the Email tab.
  2. In the Actions column, click   |  View Statistics​ or the  symbol.
    ⇒ The Message Statistics​ window opens.
  3. In the ​Recipient Activity​  area, click ​View Details​.
    -or- 
    Click Recipient Activity​.
    ⇒ 
    The ​Recipient Activity​ window opens.
  4. Click Link Category Analysis​.
    ⇒ 
    The ​Link Category Analysis​ window opens.

The Link Category Analysis Tab​

The Link Category Analysis tab summarizes which link categories were used in a message and how the recipients responded to the link categories.

Top 5 Link Categories: CTR​

This bar chart displays the 5 link categories that were clicked most often by recipients. If the message did not use any link categories, the bar chart and the table display the message No data to display.

The link categories are listed according to CTR.

Print and Export Options​

The following options are available:

  • Print: The drop-down list item  Print​ prints the chart.

  • Export: The drop-down list item ​Export​ exports the chart as an image file.

Available Information (columns of the table)​

This table lists all link categories in the message and provides information about recipients and clicks. Links that are not assigned to a specific category are listed under unset.

The link categories are sorted according to Accepted Rate or CTR. Click on the corresponding label in the grey bar to change the sorting method.

  • Category: This column shows the link categories used for the links in the message. Link categories are automatically assigned using expression language and based on defined criteria.

  • Number of Links: This column displays the number of links that belong to the link category within the message.

  • Accepted/Rate: This column displays the number and rate of recipients of a certain link category in the message.

    • Accepted: This is the number of messages containing this specific link category that were accepted by the email provider's Message Transfer Agent (MTA). This includes messages delivered to the inbox, spam, or junk folders. Accepted messages are thus all messages that arrived at the email client server and did not produce a bounce.

      Accepted links per link category are calculated as follows:

      ​Accepted = Messages Sent with this link category − Bounced messages with this link category
    • Rate: This entry displays the percentage of messages containing this specific link category that were accepted by the receiving Message Transfer Agent (MTA). This includes emails delivered to the inbox, spam, or junk folders. Accepted messages are thus all messages that arrived at the email client server and did not produce a bounce.

      This is calculated as follows:

      Accepted Rate = Accepted messages with this link category / Messages Sent with this link category​
  • Clickers/CTR: This entry displays the number and rate of clicks on a certain link category in the message.

    • Clickers: This entry displays the number of recipients who have clicked on links of this link category in the message. If a recipient clicks more than one link of a certain link category in the message, this only counts one time. The statistics analysis of link clicks is available under the Link Analysis (tab).

    • CTR (Click Through Rate): The number of recipients who click on a link with this link category in a message divided by the number of accepted messages containing this link category.

      This is calculated as follows:

      CTR = Clickers with this link category / Accepted messages with this link category
  • Total Clicks: This entry displays the total number of clicks on any link in this link category.