iOS 17 features an improved private browsing experience. This enhancement integrates a new anti-tracking system, Link Tracking Protection, to prevent users from being tracked via hyperlinks. More details about this feature can be found on this page provided by Apple.
Link Tracking Protection is enabled by default in Appleās native Mail app, Messages, and Safari's Private Browsing mode.
How does it work?
Not all link parameters are filtered out, only those commonly used for cross-domain user tracking (e.g., "gclid").
Link without Link Tracking Protection enabled
http://www.demoshop.com?wt_mc=newsletter.846&gclid=ZmDagOPP2MopAFGZ
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Link with Link Tracking Protection enabled
http://www.demoshop.com?wt_mc=newsletter.846
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How does this affect Mapp ?
There are currently no known effects on Mapp products.
Mapp Intelligence
Mapp Engage
- Standard email click tracking is not affected because we use redirects, not URL parameters.
- Any other URL parameters that might be used in Mapp Engage are currently not affected.