To integrate content from an RSS feed into an email message automatically.


You know the address of the RSS feed you would like to insert into the message.

For example, you have the following address of the RSS feed for your blog posts:


Background Information​

RSS is a format that is used to publish frequently updated information sources. These sources include posts to blogs, Twitter, Facebook, and news headlines. An RSS feed is a continually updated stream of content from one source, all in RSS format.

Because RSS is a standardized publishing format, many different programs can easily read and republish RSS files, including Mapp Engage.

Mapp Engage lets you an RSS feed directly into an email message automatically. For example, your recent posts to a company blog or social network can easily become a source of content for your email messages.


  1. Open the ​Compose Message​ window of the message.
  2. Click ​Mapp Engage Variables​.
    ⇒  The ​Mapp Engage Variables​ sidebar opens.
  3. From the drop-down menu ​Category​, select ​Content​.
  4. Select  Content Merging​.
  5. The green circle and plus sign on the mouse pointer indicates that the ​Mapp Engage Variable​ is loaded
  6. Place the mouse pointer at the location of the message where the RSS feed is to be inserted.
  7. Right-click the mouse.
  8. Click ​INSERT​.
     ⇒  The HTML code to insert and display the RSS feed is automatically added.
           The HTML code has the following format:
    <ecm:insertcontent url="URL" encoding="ISO-8859-1"></ecm:insertcontent>
  9. In the inserted HTML tag, replace URL with the address of the RSS feed.
    ⇒  When the email is sent, the content of the RSS feed from the given address is inserted and displayed in the email message automatically. 

For languages with an extended character code (for example, Russian), you can specify the character code of the imported RSS feeds. In this case, do not use the ​Mapp Engage Variables​ sidebar; instead, manually enter the following placeholder:

<%ecm:insertcontent url="URL" encoding="utf-8"%>.

Replace the URL with the address of the RSS feed, and replace "utf-8" with the character encoding that is used for your language.