Watch the following video to learn how to increase revenue through personalized website overlay using referrers.
Below is a table containing the steps mentioned in the video for an easy follow-up.
Here are the steps that are mentioned in the video above.
| Step | Navigation path | Description |
|---|
| 1 | Intelligence > Reports | - Create a new report
- Add Referrer URLs analysis with metric Order Value and use filter "First occurrence Referrer equal yes"
More information on report creation in Mapp Academy or the training chapter |
| 2 | Marketing > Target Groups > Real-time Behaviours
| Create a Real-time Behaviour based on new trigger: - context Visit
- Referrer equals [Referrer name]
|
| 3 | Marketing > Contents > Layers | Create a new layer: |
| 4 | Marketing > Placements > Overlay | Create a new overlay placement: - restrict URL to cart page
|
| 5 | Marketing > Campaigns | Create a new campaign: - select Target Group > All Users and
Target Group > [Real-time Behaviour] (step 2) - select Content > [Layer] (step 3)
- select Frequency Caps > Per user session; add "1"
- select Placements > [Overlay Placement] (step 4)
More information on Marketing Automation |