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Statistics​ Group Messages > In-App Messages > View Statistics

General Information​

This​ window shows aggregated key performance indicators (KPIs) for your In-App messages. 

What can I do in this window?

  • Evaluate delivery performance and recipient activity.

  • See how many In-App messages were sent.

  • See how many contacts immediately clicked the push notification per device.

  • See how many contacts opened the app that is associated with the push notification during the 12-hour time period immediately after the notification sendout. This number is calculated per device.

Total and Unique counts

Most metrics are provided as both Total and Unique counts.

  • Total counts are calculated regardless of the number of action repetitions per single message/user relation.
  • Unique counts: clicks, dismisses, read, and unread messages are counted by filtering the customer_ID. 

One In-App message can be sent multiple times to one contact. This depends on the  frequency defined in the message sendout settings. 

Basic Information Panel

Message IDShows the unique message ID that is assigned to each message in the Engage system.
Message Status

Shows one of these statuses:

  • Draft
  • Scheduled
  • Active
  • Completed
SegmentThe name of the segment to which the message was sent.
Segment SizeThe size of the segment at the time of sendout.
Activation DateDate and time of activation.
Deactivation DateDate and time of deactivation.
App NameShows the name of your mobile app.

Delivery Performance Panel

This section provides a summary of sendout-specific information for your In-App Message. You can also filter the graph by total and unique counts.

Delivery Rate

The overall percentage of messages that were delivered to contacts.

Delivery Rate = Delivered / Sent * 100

All messages that were sent. 

Sent = Delivered + Bounced + Skipped

The maximum value is Segment Size * Frequency of message. Each message can be shown multiple times, depending on message sendout settings.

DeliveredAll messages that had a server response for success.

All messages with unsuccessfully processed responses:

  • Not included in segment
  • Template render error
  • Display count exceeded

All messages with server error responses:

  • Replaced by the newer message
  • Content doesn’t exist or the server couldn’t load it
  • Timeout because of the loading size
  • Server Error
  • Unknown

Recipient Activity Panel


CTR stands for Click-through rate. 

CTR = Clicked Messages / Delivered Messages

Displays the number of single messages that were clicked. If a recipient clicks a message more than once, this counts only one time.

  • Open Deep Link
  • Open Landing Page
  • Open App Store
  • Open Inbox Deep Link
  • Open Inbox Landing Page
  • Open Inbox App Store
  • Dial Number
Dismiss Rate
Dismiss Rate= Dismissed Messages / Displayed Messages

Displays the number of single messages that were dismissed. If a recipient dismisses a message more than once, this counts as only one time. 

  • Message Dismissed
  • Message Timeout
Read Rate
Read Rate = Read Messages / Delivered Messages
ReadDisplays the number of single messages that were read. If a recipient reads a message more than once, this counts as only one time. 
UnreadDisplays the number of single messages that were not read.
DeletedDisplays the number of single messages that were deleted.