The setup of categories is done in Mapp Q3. For doing so, click on Mapp Q3 > Configuration > Categories.
Various categories are available:
|Category||Based on dimension|
|Campaign Categories||Ad Media|
|Time Categories||Date with Hours|
Click on "New Category" in the desired tab.
|Title||Shows the name of the category. Use a prefix (e.g. "CG" for content group) to group similar categories. Thus, for example, the categories are listed directly next to each other in the lists of dimensions and metrics.|
|Description||helps others to understand what this dimension is good for.|
|Active||In the case of deactivation, no data is collected. The analysis of historical data is still possible.|
|Category ID||This ID is used in Tag Integration or the standard pixel to assign values to this parameter.|
|Datatype||When selecting "Text", this category is only available as a dimension, for "Figure" as a metric.|
If "Figure" is chosen as datatype, the figure type can be selected.
When "Constant" is chosen, the submitted value stays invariable independent from the number of accesses of the dimension.
Example: Per import, a value of 100 is submitted in a product category for a jacket. The product is purchased ten times.
With Time Reference (only when "Datatype" is set to "Figure")
|The time reference allows the import of multiple values per day.|
Hierarchy (only when "Datatype" is set to "Text")
|A tree of categories is built-in Mapp Q3 (e.g. "Page Tree").|
|Data Source||Allows the export and import of this category.|
|First Pixel Assignment||If set to "No", values submitted via the pixel are not tracked. Only useful, if incorrect data is submitted.|
|Please note, that categories have to be set up prior to the data submission. This is necessary because the category is only read at the first-ever access of the categorized dimension.|