This guide gives you the information you need to start using data from your VTEX store in Mapp Engage.
Thanks to Mapp's integration with VTEX, you can import user, product, prices, and transactions data into Mapp Engage. The data is stored in Engage as related data, and can be used across the Engage system to personalize and send messages through multiple channels.
To set up the integration, you need an active admin account on VTEX, and an active Engage platform with activated Related Data.
A) Create Groups and Emails in Mapp Engage
|Create a New Group|
Create two groups. You need these two groups because your contacts will receive different messages depending on whether they are a registered user of your online store or not.
(optional) If you want to send messages from Mapp Engage, you must prepare them in advance. Create email messages for:
|(optional) Create a double opt-in message. This is also optional and depends on your opt-in policy.|
B) Set up the Integration in Mapp Engage
This step involves setting up the connection between Engage and VTEX.
|Create an Integration||This document describes the basic procedure to create an integration in Mapp Connect.|
|Authentication||Gives you basic information about authenticating the connection between your plugin and Mapp Connect.|
|Mapping||VTEX comes with a default mapping, but of course you can customize it. In these articles you will find general information about mapping, as well as instructions on how to add and edit mapping in Mapp Connect.|
C) Feed data from VTEX into Mapp Engage
|Prepare Data for Initial Import into Mapp Engage|
There are some differences between the format of the data files in VTEX and the format you need to import into Mapp Engage. This section describes how to download the data from VTEX and convert it to a format compatible with Mapp Engage.
This is a once-off effort. After this initial data preparation and import, and completing all other steps of this procedure, data will be fed into the Mapp Engage system automatically.
|Import product data|
Import product data in CSV format into Mapp Engage.
|Import orders data||Import order data in CSV format into Mapp Engage.|
|Import contact data||Import contact data in CSV format into Mapp Engage.|
D) Install and configure the Mapp Engage Plugin in the VTEX online store
|Install the Mapp Engage Plugin||Step-by-step installation and basic configuration process for the Mapp Engage Plugin.|
|Configure Triggers||Triggers make updates to the customer data, based on their behavior in your online store. The first update of these data happens when you upload the CSV file from VTEX into Mapp Connect (see C above). Once this step is completed, these updates will happen automatically, thanks to these triggers.|
E) Start using the data
Now that all your data is available in Mapp Engage, you can start using the system's rich communication possibilities. Here are some recommendations:
|Segment your audiences||Use Mapp's Segmentation Builder to segment your audiences based on their profile, purchase history and other relevant information.|
Send personalized emails to your contacts.
|Whiteboards||Build automations that carry out complex customer journeys for you. You can design different automations for different audiences.|