What is a Split Sendout?​

In a split sendout, multiple variations of an email message are created and saved as drafts. Each of these variations is sent to a portion of your total recipient list in order to identify the highest-performing version. The most successful message variation can be subsequently sent to the remaining recipient in the group. This main sendout is either started manually, or scheduled for a set date and time.

With a split sendout, you are able to compare the performance of different subject lines, sender addresses, images, and contents. The messages are tracked and analyzed so you can clearly see which version produced the best recipient response.

Split sendouts take the guesswork out of designing an email campaign. If you are wondering which of three images will be clicked the most, or unsure which of two possible subject lines will produce the most opens - design a split sendout and find out.

Over time, using split sendouts can help you to better understand what factors contribute to higher click, opening and conversion rates, and to achieve the best-performing campaigns.

Unlike a standard A/B test, the split sendout in Engage can be used to test up to 10 variations. Engage also offers a large number of customization options, giving you a high degree of flexibility when designing a split sendout.

For more information, see Split Sendouts​.

Split Message Center in the New Statistics​

The  Split Message Center  provides you with comprehensive and detailed information about all of the messages sent as a part of the split sendout, including detailed delivery information, recipient activity, and reaches/losses.

The  Split Message Center​  has two tabs:

  • Split Message Summary:
    The  Split Message Summary​  tab displays the most important key statistics for all of the messages sent as a part of the split sendout. More extensive information about the individual messages in the split sendout can be viewed in the Split Analysis tab​.
    Recipient activity can be can be more closely analyzed in the link Time Distribution, including clicks and opens in the time after sendout.

    For more information, see Split Message Summary (tab)​.

  • Split Analysis:
    The Split Analysis​ tab offers a visual overview of all messages in the split sendout, including the main sendout (if available). The bar graph visually depicts up to 11 messages, depending on the settings.
    All of the split variations, together with the main sendout (if available), are listed in the diagram according to version number and analyzed in terms of the selected criteria. Individual statistics about sendout, recipient activity, reach/losses, and conversions are also available for each variation.

    For more information, see Split Analysis (tab)​.