Shows how long an access lasted in seconds (in sum). The value is cumulated for all users, therefore it does not show an average value.

This metric is usually not used directly in an analysis, but for the calculation of custom formulas.

For the last page of a visit (exit page) the page duration cannot be determined. 30 seconds are used as a default value for the exit page. In case you want this value to be adapted, please contact Mapp Intelligence Consulting.
If a link is clicked on the exit page, the time until the click of the link is also considered.

Example for durations on exit pages with and without click:

The page duration for the page "product view" is 1:30 mins, because after one minute, the link "Add to Cart" was clicked and afterward within the visit no page was viewed (standard duration avg = 30 sec).

On the page "cart", the page duration is 30 seconds, because on this exit page no link was clicked.

Overview on Durations in Mapp Intelligence

A user views 4 pages:

  • Days Analysis (Visitors > Traffic)
    For the corresponding day, the following data is shown:

  • Pages Analysis (Navigation > Pages > Pages)
    The pages analysis yields the following results:

    Duration (Seconds) = Sum of all durations on a page
    Page Duration Avg = Duration (Seconds) / Page Impressions
    Visit Duration Avg = Duration (Seconds) / Visits

Similar Figures

Page Duration Avg
Visit Duration Avg

Further information

Training document Basic Metrics
Video Basic Metrics Durations