Device Analysis (tab)
Navigation Path
- In the main navigation, click Statistics > Group Messages > Email.
- In the Actions column, click
View Statistics or the
symbol. - In the Recipient Activity area, click View Details -or- Click Recipient Activity.
- Click Device Analysis. The Device Analysis opens a visual graph of the total confirmed opens and total clicks on different devices.
Purpose
This tab provides information about the total number of confirmed opens and total clicks of a message on different devices.
What can I do in this window?
View the distribution of confirmed opens and total clicks on different devices.
Determine whether you need to adapt your campaigns to contacts who read your messages on mobile devices.
- Print the chart
- Export the chart as an image file
Information
If a recipient opens or clicks a message more than once, Mapp Engage includes all opens and clicks in the calculations. This is true even if the recipient opens the message on different devices.
Distribution of Total Confirmed Opens
Item | Description | |
|---|---|---|
Confirmed Opens | According to the EEC, Confirmed Opens represents the total number of times a message is displayed (whether fully opened or within the preview pane). Confirmed opens include all messages where the tracking pixel was displayed; the recipient clicked a link, or both. (Some recipients may open the message with images suppressed and not click any link. In these cases, the open cannot be counted.) | |
Opened on Desktop | Displays the number and percentage of messages opened on a desktop device. The open rate for desktop devices is calculated as follows:
| |
Opened on Tablet | Displays the number and percentage of messages opened on a tablet device. The open rate for tablet devices is calculated as follows:
| |
Opened on Mobile Device | Displays the number and percentage of messages opened on a mobile device. The open rate for mobile devices is calculated as follows:
| |
Opened on Unknown Platform | Displays the number and percentage of messages opened on a device that the system could not identify. The open rate for unknown devices is calculated as follows:
Due to changes in email clients' data privacy policies, more and more devices cannot be adequately identified. For more information, see Mapp Engage: Change in Device Analysis Categorization due to Apple Mail Privacy Protection. |
Distribution of Total Clicks
Item | Description | |
|---|---|---|
Total Clicks | Displays the total number of clicks on any link in the message. | |
Clicked on Desktop | Displays the number and percentage of times any link is clicked on a desktop device. The click rate for desktop devices is calculated as follows:
| |
Clicked on Tablet | Displays the number and percentage of times any link is clicked on a tablet device. The click rate for tablet devices is calculated as follows:
| |
Clicked on Mobile Device | Displays the number and percentage of times any link is clicked on a mobile device. The click rate for mobile devices is calculated as follows:
| |
Clicked on Unknown Platform | Displays the number and percentage of times any link is clicked on an unknown platform. The click rate for unknown devices is calculated as follows:
Due to changes in email clients' data privacy policies, more and more devices cannot be adequately identified. For more information, see Mapp Engage: Change in Device Analysis Categorization due to Apple Mail Privacy Protection. |
Related Topics
How Mapp Engage Measures Email Marketing Success
Adapt Emails to Mobile Devices and Clients
KPIs - Group Messages