​​To delete a personalization rule created with the ​Personalization Builder​ and saved in the system. The personalization rule remains unchanged within the messages where it is already used, but is no longer available for use within the ​Personalization Wizard​.


A complex personalization is saved in the ​Personalization Builder​ and available for use. You have permission to edit the personalization that you want to delete.


  1. ​In the ​Main Navigation​, click ​Audience > Segmentation > Selection​.
    ⇒  The ​Selections​ window opens.
  2. Click the ​Personalization​ tab.
    ⇒  The ​Personalization Overview​ window opens.
  3. Mark the checkbox at the end of the personalization you want to delete.
  4. Click the ​Delete​ button.