Coupon usage based on conversion probability

This use case illustrates how an insight-led coupon campaign can help reduce unnecessary costs and increase performance via better targeting.

Here are the steps that are mentioned in the video above.

Step

Where

What

1

Audience > Segmentation > CI Segments

Activate CI segment criterion

2

Audience > Segmentation > Segmentation Builder

Create three segments:

High Conversion Probability with CI Segment criterion Predicted conversion probability - High
Medium Conversion Probability with CI Segment criterion Predicted conversion probability - Medium
Low Conversion Probability with CI Segment criterion Predicted conversion probability - Low

3

Automations > Whiteboards

Create recurring whiteboard Coupon Usage based on Conversion Probability

step: choose Whiteboard Audience
- select main group Master_Email
step: choose Segment and add three paths
- a) match condition Segment High Conversion Probability
- b) match condition Segment Medium Conversion Probability
- c) match condition Segment Low Conversion Probability
step: for each path, add Send Email job and choose the email