Conversion Rate, Unique

Shows the ratio of visitors to orders.

• If you use this metric together with time dimension, visitors are counted uniquely per time unit.
• Because the metric scope "visit" is used, all orders in the visit are counted.

Example:

A user performs the following visits:

• Days analysis  (Visitors > Traffic)
  

  Calculation of the conversion rate for 02-13	1 Order / 1 Visitor * 100 = 100

• Months analysis  (Visitors > Time > Months)
  

  Calculation of the conversion rate	2 Orders / 1 Visitor * 100 = 200

• Advertising Media Analysis (Marketing > Campaigns > Advertising Media)
  The user in the example above is using different campaigns:
  
  
  In campaign analyses, the  standard attribution model  is used. In the example it is "Last campaign wins".
  

  Calculation of the conversion rate for Campaign B	2 Orders / 1 Visitor * 100 = 200

Similar Figures

Conversion Rate % ([Best Depth of Engagement)]
Conversion Rate %