documentation Documentation Intelligence Figures Formulas Current: Conversion Rate New Visitors, Unique Conversion Rate New Visitors, Unique This formula shows how many orders visitors performed in their first visit.CalculationQty Orders (Metric scope Visit; Filter: New vs. Returning equals New) / Visitors (Filter: New vs. Returning equals New) * 100 The filter restricts the data on the first visit.Using the metric scope "Visit", all orders within a visit are taken into account.Similar figuresConversion Rate %Conversion Rate % ([Best Depth of Engagement)] ×